Brand Tone

Community-focused and Collaborative, Local and Authentic, Coastal and Inspired, Friendly and Welcoming, Curated and Unique

Brand Values

• •Supporting Local Economy and Artistry
• •Community Engagement
• •Collaboration
• •Quality and Uniqueness
• •Customer Experience

Best Practices

• •Emphasize "Local" and "Community": Consistently highlight that the products are from local artists and that the gallery is a community-focused collective. Use terms like "Newport Beach's own," "support local artisans," "our collective family."
• •Use Warm and Inviting Language: Reflect the "happy place" perception with friendly, approachable, and positive wording. Phrases like "discover your new favorite," "we'd love to see you," "a warm welcome awaits."
• •Showcase Collaboration and Craftsmanship: Talk about the artists and their processes. Highlight the handcrafted nature of the goods and the collaborative spirit of the collective. For example, "Meet the maker behind...", "crafted with passion by..."
• •Incorporate Coastal and Artistic Imagery in Words: Use descriptive language that evokes the seaside location and the artistic nature of the products. Words like "sun-kissed," "ocean-inspired," "hand-painted," "artfully designed."
• •Maintain a Storytelling Approach: Share the stories of the collective members, the inspiration behind products, or the history of the gallery. This reinforces authenticity and connection. For instance, "Our journey began with a passion for...", "Each piece in our gallery has a tale to tell..."

Social Perception

A cherished local spot and a "happy place", A cooperative that supports local talent and small businesses, A unique shopping destination offering a variety of coastal-inspired and artisanal products, A community hub that hosts events and fosters connections, A well-established and resilient business, having celebrated a decade of operation

Copy Examples

• •Headline: Discover Newport Beach's Hidden Gem: Your Home for Local Artistry and Coastal Charm. Body: Step into Seaside Gallery and Goods, where community creativity flourishes. We're a collective of passionate local artists and makers, bringing you unique, handcrafted treasures from fine art to beach-inspired home decor. Shop local, feel inspired. #SeasideCollective #NewportBeachArtisans
• •Headline: More Than a Store, It's a Seaside Story. Body: For 10 years, Seaside Gallery and Goods has been the heart of Newport Beach's creative scene. A collective run by local entrepreneurs, we offer everything from stunning jewelry to bespoke baby gifts. Find your happy place and connect with the makers who make our community shine. #ShopLocalNB #CreativeCommunity
• •Headline: Coastal Living, Artfully Curated. Body: Bring the serene beauty of the coast into your home. At Seaside Gallery and Goods, discover a unique collection of home decor, art, and gifts, all lovingly crafted by Newport Beach's finest artisans. Each piece tells a story, waiting to become part of yours. #CoastalDecor #HandmadeGoods
• •Headline: Your Connection to Local Creativity. Body: Seaside Gallery and Goods isn't just a shop; it's a vibrant collective where artists, designers, and customers meet. Explore unique finds, from fashion to fine art, and support the talented individuals who pour their hearts into every creation. Join our community today! #SupportSmallBusiness #NewportBeachShopping
• •Headline: Gifts as Unique as the Tides. Body: Searching for that perfect, thoughtful gift? Seaside Gallery and Goods offers an eclectic mix of handcrafted jewelry, artisanal foods, charming baby items, and stunning local art. Give a gift that supports our Newport Beach collective and delights the senses. #UniqueGifts #ArtisanMade