Brand Tone

Aspirational, Relaxed, and Authentic

Brand Values

• •Passion
• •Simplicity
• •Quality

Best Practices

• •Maintain a Relaxed and Evocative Tone: Always use language that is calm, positive, and conjures the feelings associated with being by the sea. Avoid overly corporate or sales-heavy jargon.
• •Tell a Story: Frame products within the larger narrative of the coastal lifestyle. Instead of just listing features, describe the experience the product enables, such as "the perfect tote for collecting seashells" or "a sweatshirt for cool evening bonfires."
• •Emphasize Authenticity: Continue to share the founder's passion and the "why" behind the brand. This personal touch differentiates Seashore Supply from larger retailers and builds a stronger connection with customers.
• •Keep it Simple and Clean: Mirror the brand's visual aesthetic in the copy. Use clear, concise sentences and ample white space in text layouts to create a feeling of uncluttered elegance.
• •Engage with Your Community: Use inclusive language like "we" and "our community" to foster a sense of belonging. Ask questions in social media captions to encourage interaction and user-generated content that aligns with the brand's lifestyle focus.

Social Perception

Niche and Positively Perceived, viewed as a charming boutique providing curated items.

Copy Examples

• •Pack up the sunshine. Our new collection of handcrafted beach totes has arrived, ready for your next seaside adventure. Effortless style, endless summers.
• •That feeling of the first cool breeze after a long day in the sun. Our best-selling coastal hoodie is your perfect companion. Soft, simple, and made for seaside memories.
• •Bring the calm of the coast home. For a limited time, enjoy 20% off our collection of curated home goods. Create your own serene sanctuary, no matter where you are.
• •Dreaming of the ocean? So are we. Seashore Supply is more than a store; it's a state of mind. Discover apparel and goods that celebrate the simple elegance of coastal living.
• •Notes of salt air, dune grass, and a hint of sunshine. Light this candle and be instantly transported to your favorite stretch of sand. The coast is calling.