Brand Tone

Calm, Encouraging, and Minimalist

Brand Values

• •Quality Craftsmanship
• •Functional Beauty
• •Intentional Living
• •Personal Connection

Best Practices

• •Use Calm and Action-Oriented Language: Start sentences with gentle, encouraging verbs. Instead of "Buy now," use phrases like "Discover the collection," "Simplify your day," or "Find your focus." This aligns with the calm, helpful tone.
• •Focus on the "Why," Not Just the "What": Don't just list product features. Explain the feeling or benefit they provide. A notepad isn't just paper; it's "a space to capture your most important thoughts." A planner isn't just dated pages; it's a "partner in thoughtful living."
• •Maintain Visual and Textual Harmony: Ensure the copy always reflects the minimalist, clean aesthetic of the brand's visuals. Use ample white space in text layouts, keep sentences clear and concise, and choose words that evoke simplicity and elegance (e.g., "clean," "simple," "thoughtful," "essential").
• •Incorporate the Founder's Story Subtly: Weave the brand's core values of design, passion, and personal touch into the copy. Phrases like "From our studio to your desk" or "Designed with care by our founder" reinforce the human element behind the products.
• •Create a Keyword Glossary: Develop a list of on-brand words and phrases to use consistently across all platforms (e.g., "thoughtful," "intentional," "simplify," "calm," "functional beauty," "everyday"). Conversely, create a list of words to avoid (e.g., "hurry," "cheap," "crazy," "dealz") to prevent brand dilution.

Social Perception

The public perception of Seashell Paper Co. is overwhelmingly positive. It is seen as a reliable small business offering high-quality, beautifully designed stationery. Customers praise the brand for its excellent quality and wonderful customer service, finding products unique and the company responsive. The industry recognizes its appeal, with features in trade magazines and wholesale presence. For the general online audience, it projects an image of a tasteful, creator-driven, professional, and trustworthy brand.

Copy Examples

• •Meet your new day, simplified. Our new Daily Planner is here to help you turn chaos into calm and intentions into action. With a clean layout and space for everything that matters, it’s more than a planner—it’s your partner in thoughtful living. Tap to shop and start organizing your tomorrow, today.
• •A moment of calm, right in your inbox.In the rush of the everyday, we believe in carving out space for peace. This week, we're inspired by the simple joy of a fresh notebook and a clear plan. Discover our newest arrivals, designed to bring a little more order and beauty to your desk.
• •The Essentialist Notepad Clear your mind and your desk. Designed for focus, our Essentialist Notepad strips away the clutter, leaving you with a clean, simple space to capture your most important thoughts. Printed on premium, smooth-finish paper, each sheet is a pleasure to write on. Perfect for your daily to-do list, quick notes, or moments of inspiration. Thoughtfully designed for your everyday.
• •Tired of digital distraction? Find your focus with paper and pen. Seashell Paper Co. creates beautiful, functional stationery to help you organize your life with intention. From minimalist planners to elegant notepads, our designs make planning a simple joy. Shop the collection and rediscover the power of putting pen to paper.
• •Your Everyday, Beautifully Organized. Shop our collection of thoughtfully designed stationery and save 15% on your first order. Welcome to a more intentional way of planning.