Brand Tone

Professional, Authoritative, Innovative, Solutions-Oriented, Customer-Focused, Supportive, Community-Engaged, Approachable (on social media)

Brand Values

• •Quality
• •Innovation
• •Trust and Reliability
• •Customer Satisfaction
• •Nationwide Reach and Service
• •Eco-Friendliness
• •Loyalty, care, boldness, and respect

Best Practices

• •Maintain Authority with Clarity: Always back up claims of quality and expertise with specific product benefits, years of experience, or successful applications. Avoid jargon where possible, or explain it clearly to be accessible to a wider audience, including DIYers.
• •Emphasize Solutions, Not Just Products: Frame product descriptions around how they solve a customer's problem or help them achieve their goals. Highlight the innovative aspects and practical applications.
• •Be Customer-Centric in Communication: Use "you" and "your" to directly address the customer. Anticipate their questions and provide clear, helpful information (e.g., through FAQs, blogs, how-to videos).
• •Adapt Tone for the Platform (Slightly): While the core professional and trustworthy tone should remain, allow for a slightly more conversational and engaging style on social media (like Facebook or TikTok) compared to the main website or technical data sheets. However, ensure core values like quality and reliability still shine through.
• •Showcase, Don't Just Tell: Use testimonials (if available), case studies, project features (like the student design competition) and high-quality visuals of products in action to demonstrate the brand's values and the quality of its offerings. This reinforces the "trusted" and "quality" perception.

Social Perception

Established and Reputable, Supplier of Choice, Technically Proficient, Forward-Looking

Copy Examples

• •Headline: Build Stronger, Build Smarter: 35 Years of Trusted Material Solutions. Body: For over three decades, S.E.A. Olympus Marketing, Inc. has been the Philippines' premier partner for high-quality construction and industrial materials. From innovative Polyklear resins to durable Sunshield polycarbonate sheets, we provide the foundation for your success. Experience the difference quality makes. Call to Action: Explore Our Products Today!
• •Headline: Your Vision, Our Materials. Let's Create Something Lasting. Body: At S.E.A. Olympus, we understand that great projects start with exceptional materials. Whether you're a seasoned contractor or a passionate DIYer, our extensive range of fiberglass, coatings, and solid surfaces like Solflex are designed to bring your ideas to life. Quality you can trust, innovation you can build on. Call to Action: Get a Quote for Your Project.
• •Headline: More Than Just Materials: We Deliver Solutions & Support. Body: Don't just buy a product, gain a partner. S.E.A. Olympus offers not only top-tier industrial supplies like Sparko coatings and Ecofoam insulation but also the technical expertise and nationwide delivery to ensure your project's success from start to finish. Call to Action: Learn How We Can Support You.
• •Social Media Post (approachable): Image: A vibrant DIY project using Polyklear resin. Text: Weekend project goals! 💪 Our Polyklear Fiberglass & Resin is perfect for unleashing your creativity. What amazing things are you building? Share your projects with #SEAOlympusBuilds! Need tips? Check our how-to guides on olympus.com.ph! Hashtags: #DIYPhilippines #Polykear #FiberglassResin #SEAOlympus #HomeProjects
• •Headline: Sustainable Solutions for a Greener Build. Body: Committed to innovation that cares for tomorrow. S.E.A. Olympus offers eco-friendly building material options without compromising on quality or performance. Discover how our sustainable technologies can contribute to your next green project. Call to Action: Explore Our Eco-Friendly Range.