Brand Tone

Playful, Artistic, and Whimsical

Brand Values

• •Artistic Integrity
• •Celebration of Imperfection and Spontaneity
• •Individuality and Non-Conformity
• •Accessible Art
• •Quality and Longevity

Best Practices

• •Use Artistic and Sensory Language: Incorporate words like 'painterly,' 'textural,' 'vibrant,' 'blobs,' 'jiggles,' and 'shapes.' Describe products in terms of feelings and art concepts, not just function.
• •Emphasize the 'Why' Behind the Brand: Consistently reference the brand's origin story—that it’s an extension of a real artist's studio. This reinforces authenticity and distinguishes it from mass-produced competitors.
• •Maintain a Joyful and Confident Tone: The copy should be confident in its uniqueness. Use whimsical, positive, and slightly irreverent language. Avoid jargon and overly serious or formal phrasing.
• •Tell Micro-Stories: Frame products not just as items, but as characters or moments. A blanket isn't just for warmth; it's a 'daydream' or 'portable art.' This adds value and emotional connection.
• •Champion Individuality: Write for a customer who values self-expression. Use copy that empowers them to be creative and different, positioning the products as tools for showcasing their unique personality.

Social Perception

A high-quality, authentic, and artist-led brand, perceived as a design studio rather than a typical e-commerce store.

Copy Examples

• •Meet the Blob Party Throw Blanket. Woven from our signature painterly patterns, this is what happens when a nap and a daydream collide. It’s less of a blanket and more of a portable piece of art. Wrap yourself in weird. #Seamripper
• •The Party Vest is our answer to the mundane. Each one is a canvas of chaotic joy, cut from soft, durable cotton featuring one of Kindah Khalidy's signature abstract paintings. With a relaxed, tent-like fit, it’s not about squeezing into a shape—it’s about wearing a feeling. Layer it over anything and everything. Spontaneity is the only rule.
• •Art for the everyday. We turn playful, painterly patterns into textiles designed to make you happy. Welcome to our studio.
• •Just In: New Shapes, Fresh Jiggles & Other Happy Accidents.
• •It all started because our founder, artist Kindah Khalidy, couldn’t find the textiles she wanted to see in the world. So, she made them. Seamripper is an extension of her painting studio—a place where we celebrate weird blobs, happy colors, and the joy of making something honest. Every pattern is born from a spontaneous, intuitive process, resulting in beautiful, functional objects built to last.