Brand Tone

Caring, Professional, and Trustworthy

Brand Values

• •Quality of Life
• •Customer-Centric Service
• •Reliability and Effectiveness
• •Family-Oriented
• •Problem-Solving

Best Practices

• •Lead with Empathy
• •Highlight the "Why" (Origin Story)
• •Use Testimonials as Content
• •Focus on Benefits, Not Just Features
• •Maintain a Helpful, Professional Voice

Social Perception

Perceived as a highly reputable, caring, and reliable company, offering exceptional and fast service with high-quality products and personal, compassionate care. Customers view them as a lifesaver during difficult recovery periods.

Copy Examples

• •Don't let a cast stop you. Shower, swim, and live freely with Seal-Tight®, NZ's leading waterproof cast protector. Founded by a family who's been there, we offer fast, overnight delivery so you can get back to your routine without interruption. #CastLife #WaterproofProtector #SealSureNZ
• •Don't risk it with plastic bags. Get a doctor-recommended Seal-Tight®. ACC funded options. Free overnight delivery. Enabling recovery, enhancing lives.
• •For us, it's personal. Every product we stock is one we'd trust for our own family. From keeping a cast dry to easing arthritis pain, our goal is to improve your quality of life with solutions that work. #FamilyBusiness #Healthcare #NZOwned
• •Hi [Customer Name], We hope you're recovering well. At Seal-Sure, our passion is finding products that make life easier. Did you know we also offer top-rated IMAK® Compression Gloves for arthritis and joint pain? As a thank you for being a valued customer, here's 10% off your next order.
• •Breathe easier with AirPhysio. This multi-award-winning device may help with symptoms from Asthma, COPD, Bronchitis, and more. A drug-free way to support your lung hygiene and improve your breathing. Learn more on our site. #BreatheEasy #AirPhysio #RespiratoryHealth