Brand Tone

Nurturing & Informative, Authentic & Passionate, Calm & Serene, Approachable & Friendly, Trustworthy & Science-backed (lightly)

Brand Values

• •Nature & Natural Ingredients
• •Efficacy & Quality
• •Sustainability & Ethical Practices
• •Canadian Origin
• •Skin Health & Wellness
• •Transparency

Best Practices

• •Embrace Storytelling: Consistently weave in "Our Story," the connection to the ocean, and the journey of the ingredients. This reinforces authenticity and passion.
• •Ingredient Spotlight: Regularly educate your audience about the benefits of sea kelp and other natural ingredients in a clear, informative, yet gentle and nurturing tone. Avoid overly technical jargon unless explained simply.
• •Visual & Verbal Harmony: Ensure the language used in all copy (website, ads, social media) matches the calm, natural, and clean aesthetic of the visual branding. Use words that evoke nature, serenity, and efficacy.
• •Consistent Customer Interaction: Respond to comments and messages with the established friendly, helpful, and informative tone. Personalize responses where possible to enhance the nurturing feel.
• •Benefit-Driven Language with a Touch of Science: Focus on how the products make the customer feel and the visible results (e.g., "soothed," "glowing," "hydrated"), while subtly reinforcing trust with terms like "bio-ferment" or "nutrient-rich" without overwhelming the natural narrative.

Social Perception

Positive, Trusted for Natural Formulations, Niche & Boutique, Aesthetically Pleasing, Good Customer Service

Copy Examples

• •Headline: Dive into Deep Hydration. Discover the Ocean's Secret for Glowing Skin. Body: Our Bio-Ferment Sea Kelp Serum harnesses the nurturing power of the sea to soothe, replenish, and rejuvenate your complexion. Experience the gentle strength of nature. #SeaLayer #KelpSkincare #NaturalGlow
• •Headline: More Than Just Skincare, It's a Ritual. Body: Transform your daily routine with SeaLayer. Each drop is a reminder to connect with nature and nurture your skin with the purest, sustainably sourced sea kelp. Feel the calm, see the difference. #OceanInspiredBeauty #SelfCare #MadeInCanada
• •Headline: Tired of Harsh Chemicals? Your Skin Deserves the Best from Nature. Body: At SeaLayer, we believe in the potent power of the ocean. Our vegan-friendly, cruelty-free formulas are packed with nutrient-rich sea kelp to deliver visible results, gently. Embrace your natural radiance. #CleanBeauty #SeaKelpMagic #EthicalSkincare
• •Headline: From the Canadian Coast, With Love for Your Skin. Body: Experience the benefits of wild, hand-harvested sea kelp in our thoughtfully crafted skincare. SeaLayer brings you the essence of the ocean, bottled for your skin's vitality. #SupportLocal #CanadianBeauty #NaturalIngredients
• •Headline: Unlock a Soothed, Balanced Complexion. Body: Redness? Irritation? Let the calming properties of our Sea Kelp Bio-Ferment Serum bring peace to your skin. Naturally formulated for even the most sensitive types. Discover your skin's happy place. #SensitiveSkinSolutions #CalmSkin #SeaLayerCare