Brand Tone

Friendly, Enthusiastic, and Community-Oriented.

Brand Values

• •Empowering Confidence
• •Community Building
• •Faith-Driven Purpose
• •Affordability & Quality
• •Customer Satisfaction
• •Supporting Local

Best Practices

• •Develop a Brand Voice Guide: Create a document outlining the key elements of your brand's tone (e.g., adjectives like "Friendly, Enthusiastic, Empowering"), preferred vocabulary, "do's and don'ts" for language, and examples. Share this with anyone creating content.
• •Know Your Audience: Understand who you're talking to. SeaJay's appeals to women seeking trendy, affordable fashion and a sense of community. The language should resonate with this demographic – approachable, positive, and inclusive.
• •Use Storytelling: Share the "why" behind SeaJay's – the family aspect, the faith-based values, the desire to build community. This makes the brand more relatable and builds an emotional connection that reinforces the tone.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a TikTok video, or an in-store sign, the tone should feel familiar and cohesive. Regularly review content across platforms to ensure alignment.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and supportive tone. Authentic interactions reinforce the brand's personality and values more effectively than generic responses.

Social Perception

SeaJay’s Boutique is generally perceived as a stylish and welcoming local business that offers trendy and affordable women's fashion. Customers seem to appreciate the product quality and the friendly customer service. The emphasis on community and events like workshops and brunches fosters a positive image of a brand that cares about connection beyond just retail. Their active and engaging social media presence helps build a relatable and approachable image.

Copy Examples

• •Instagram Post (New Arrival): "Hello sunshine! ☀️ Our NEW [Item Name] just dropped, and it's everything you need to feel fabulous and confident! ✨ Come find your new favorite piece and let your style shine! #SeaJaysBoutique #NewCollection #FeelGoodFashion #ShopLafayetteIN"
• •Facebook Ad (Event Promotion): "You're invited! 🎉 Join the SeaJay's family for our [Event Name]! It's more than just shopping; it's about connecting, laughing, and celebrating our amazing community of women. Expect good vibes, great fashion, and maybe a few surprises! 😉 RSVP today! [Link] #SeaJaysCommunity #LafayetteEvents #WomensSupportWomen #BoutiqueLove"
• •TikTok Video Caption (Styling Tip): "Stuck in a style rut? 🤔 Let's spice things up! Here’s how I’m styling our bestselling [Item Name] three ways! Which look is your fave? 👇 Let us know! Come play dress-up with us at SeaJay's! #StyleHack #OOTD #TrendyLooks #SeaJaysStyle #BoutiqueFun"
• •Website Banner (General): "At SeaJay's, we believe confidence is the best outfit. ✨ Discover styles that empower you, from our family to yours. Shop happy! #FashionThatEmpowers #SeaJaysValues #CommunityAndStyle"
• •Email Newsletter Snippet (Highlighting Values): "More than just a boutique, SeaJay's is a place to feel inspired and connected. ❤️ We’re passionate about bringing you fashion that makes you beam and a community that feels like home. Thank you for being part of our journey! Pop in and say hi this week! #StyleWithPurpose #FaithFashionCommunity #YourHappyPlace"