Brand Tone

Passionate & Artisanal, Knowledgeable & Transparent, Down-to-Earth & Approachable, Quality-Focused

Brand Values

• •Quality & Craftsmanship
• •Ethical & Sustainable Sourcing
• •Transparency
• •Authenticity & Passion
• •Community

Best Practices

• •Embrace the "Really Tasty" Philosophy: Let the genuine enthusiasm for creating delicious chocolate shine through in all copy. Use descriptive, evocative language that focuses on flavor and the sensory experience.
• •Highlight the Craft & Process: Share details about the single-origin beans, the drum roasting, and the small-batch approach. This reinforces quality and artisanal values.
• •Be Transparent & Educational: Explain why your chocolate is special. Talk about ethical sourcing, the terroir of the beans, and how these factors influence taste.
• •Maintain an Approachable, Passionate Voice: Avoid overly technical jargon. Write as if you're excitedly sharing your chocolate-making passion with a friend. Inject personality, like the music in the roastery, to connect with the audience.
• •Show, Don't Just Tell, Your Values: Instead of just saying "ethical," briefly explain what that means (e.g., "We partner directly with farmers, ensuring fair wages and sustainable practices"). Use customer testimonials and awards to validate claims of quality and taste.

Social Perception

Highly Positive, Artisanal & High-Quality, Ethical & Trustworthy, Unique & Memorable

Copy Examples

• •Forget everything you thought you knew about chocolate. Our [Origin Name] 70% bar isn't just a treat; it's a journey. Drum-roasted in small batches right here in Bend, Oregon, to unlock a world of flavor you have to taste to believe. #ReallyTastyChocolate #BeanToBarBliss
• •From farm to bar, we're all about care. Ethically sourced beans, our signature drum roast, and a little bit of Bee Gees in the background – that's the Seahorse Chocolate recipe. Taste the passion. #CraftChocolate #BendOregonMade
• •Why single-origin? Because every bean has a story, a unique flavor profile waiting to be discovered. Our [Origin Name] bar sings with notes of [flavor note 1] and [flavor note 2]. Ready for an 'ah ha' moment? #SeahorseChocolate #FlavorExplosion
• •More than just chocolate, it's a commitment – to ethical sourcing, sustainable practices, and downright deliciousness. Join us on a flavor adventure that's good for your tastebuds and the world. #EthicalChocolate #SustainableSweets
• •Award-winning taste starts with passion. We meticulously source our cocoa and drum roast it to perfection, so you can experience chocolate that's truly transformative. What will your Seahorse moment be? #GoodFoodAwards #ArtisanChocolate