Brand Tone

Traditional & Heritage-Rich, Artisanal & Craft-Oriented, Quality-Focused & Enduring, Gift-Oriented & Sentimental

Brand Values

• •Craftsmanship
• •Heritage
• •Quality
• •Artistic Design
• •Enduring Value

Best Practices

• •Emphasize "Handcrafted" and "Artisanal": Consistently use terms that convey the human touch and skill involved in creating each piece. Words like "handcrafted," "artisan-made," "sculpted," "hand-finished" reinforce this value.
• •Highlight Nova Scotian/Canadian Heritage: Weave in references to Pugwash, Nova Scotia, and Canadian craftsmanship. This is a unique selling proposition and adds to the brand's story and authenticity.
• •Focus on "Timeless" and "Keepsake" Quality: Position products not just as items, but as future heirlooms. Use language that suggests durability, lasting beauty, and sentimental value (e.g., "cherished," "legacy," "enduring," "generations").
• •Maintain a Warm and Sincere Voice: The tone should feel genuine and connected to the tradition of gift-giving. Avoid overly trendy or corporate language. Think of the voice as that of a skilled artisan proud of their work.
• •Use Storytelling: Briefly share the inspiration behind designs or the process of creation where appropriate. This adds depth and connects customers more emotionally to the products and the brand's roots. For example, mentioning how the natural and rugged beauty of Nova Scotia's seascapes and rich flora and fauna inspires designs.

Social Perception

Customers view it as a source of high-quality, distinctive pewter giftware. There is an appreciation for the handcrafted aspect and Canadian origin. The brand evokes a sense of nostalgia for some who may have collected or received items over the years. Products are seen as durable and often become sentimental items or collectibles. The association with Pugwash, Nova Scotia, adds to its unique identity and charm.

Copy Examples

• •Seagull Pewter: Handcrafted in Nova Scotia. Cherished for Generations.
• •Welcome a touch of handcrafted tradition to your holidays. Our new [Year] [Ornament Name] is intricately designed and poured with the finest, lead-free pewter in our Pugwash workshop. A keepsake to treasure. ✨ #SeagullPewter #HandcraftedHoliday #NovaScotiaCraft #PewterOrnament #KeepsakeGift
• •Frame your dearest memories in the timeless beauty of fine pewter. Each Seagull Pewter picture frame is carefully handcrafted by our artisans in Nova Scotia, designed to become a cherished part of your home for years to come. The [Frame Design Name] features [specific design details], making it a perfect gift for weddings, anniversaries, or simply to celebrate life's special moments.
• •Since 1978, from the shores of Pugwash, Nova Scotia, Seagull Pewter has been dedicated to the art of pewter craftsmanship. Our designers draw inspiration from the rugged beauty around us, creating unique pieces that tell a story of heritage and quality. Each item is hand-finished, destined to be a unique and wonderful gift.
• •Discover Handcrafted Pewter Gifts from Nova Scotia | Seagull Pewter