Brand Tone

Passionate & Purpose-Driven, Expert & Authoritative, Innovative & Pioneering, Natural & Authentic, Community-Oriented & Proudly Yorkshire, Educational & Informative, Accessible & Engaging

Brand Values

• •Sustainability
• •Environmental Restoration & Ocean Health
• •Innovation & Science-Led Practices
• •Quality & Natural Products
• •Community & Local Economy
• •Education & Transparency
• •Collaboration

Best Practices

• •Always Lead with Purpose: Whether it's a product description or a social media post, connect back to the core mission of sustainability and ocean health. This reinforces the "why" behind the brand.
• •Balance Expertise with Accessibility: While showcasing scientific knowledge and innovation, ensure the language is understandable and relatable to the target audience. Avoid overly technical jargon in general consumer communications.
• •Champion Yorkshire Heritage: Authentically weave in the brand's connection to the Yorkshire coast and community. This builds trust and a unique identity.
• •Be Visually Consistent: Use imagery and videos that reflect the natural, authentic, and pioneering spirit of the brand across all platforms. Show the sea, the seaweed, the process, and the people.
• •Educate and Inspire: Use copywriting as an opportunity to inform consumers about the benefits of seaweed and the importance of sustainable marine practices. Inspire them to make conscious choices.

Social Perception

Respected Innovators, Environmentally Conscious Leader, Provider of High-Quality, Natural Products, Key Player in Yorkshire's Blue Economy, Educational Resource, Trustworthy & Credible

Copy Examples

• •Headline: The Ocean's Gift, Sustainably Grown for You. Body: Discover the pure goodness of the North Sea. At SeaGrown, we cultivate native Yorkshire seaweed, harnessing its power for your wellbeing and our planet's health. Taste the difference, feel the benefit.
• •Headline: From Our Yorkshire Coast to Your Home: A Wave of Natural Wellness. Body: SeaGrown isn't just about seaweed; it's about a commitment to a healthier future. Our award-winning products bring the restorative power of the ocean right to your doorstep.
• •Headline: More Than Just Seaweed. It's a Climate Solution. Body: Every frond we farm helps restore marine biodiversity, capture carbon, and create a more sustainable world. Choose SeaGrown and be part of the change.
• •Headline: Rooted in Science, Grown with Passion. Body: Led by marine scientists and seasoned seafarers, SeaGrown is pioneering England's first offshore seaweed farm. Experience the expertly cultivated benefits in our food, bath, and garden ranges.
• •Headline: Taste the Yorkshire Coast. Nourish Your Life. Protect Our Seas. Body: Our versatile seaweed seasonings and kelp products are packed with flavour and nutrients, sustainably harvested from the cool, clean waters off Scarborough. Good for you, great for the ocean.