Brand Tone

Laid-back, casual, sophisticated, minimalist, direct, evoking relaxation, nature, and coastal living, with an 'Old Florida charm'.

Brand Values

• •Simplicity
• •Connection to Place
• •Leisure and Relaxation

Best Practices

• •Embrace the 'Coastal Casual' Voice: All copy should feel relaxed, easy-going, and unpretentious, using words like 'easy,' 'refreshing,' 'laid-back,' and 'sun-soaked' to evoke the spirit of Seagrove Beach.
• •Use aspirational, location-based storytelling: Connect the product to the experience of being in a beautiful, natural place, painting a picture of the lifestyle customers are buying into.
• •Maintain a clean and simple aesthetic: Adopt a minimalist approach in design and language, making the brand feel as uncluttered as an open beach.
• •Leverage User-Generated Content (once available): Encourage customers to share photos enjoying the product in relaxing settings to reinforce leisure association and create authentic social proof.
• •Be consistent across all platforms: Ensure the tone is instantly recognizable as 'Seagrove Public' in all communications to build brand identity and trust.

Social Perception

Currently, there is no discernible public perception of the 'Seagrove Public' beverage brand itself, as its online presence is limited. Its social perception is entirely dominated by the generally positive, natural, and sought-after image of Seagrove Beach, which the brand aims to leverage, despite some recent concerns about overcrowding.

Copy Examples

• •That 'out of office' feeling, canned. Seagrove Public is your personal slice of the coastline, wherever you are. #SeagrovePublic #CoastalLiving #RelaxationInACan
• •Capture the Coast. Seagrove Public delivers the refreshing taste of a beachside getaway. Order now and let every sip transport you to the shore.
• •Inspired by the sun-drenched shores and laid-back rhythm of Florida's 30A, Seagrove Public is more than a beverage—it's a state of mind. We've bottled the essence of serene, salty-air afternoons so you can tap into that vacation feeling anytime. Crisp, refreshing, and effortlessly cool.
• •Your permanent vacation has arrived.
• •Tired of the daily grind? Pop open the taste of Seagrove. Our drinks are crafted for porch swings, sunset views, and the simple moments you wish would last forever. Find your coast with Seagrove Public.