Brand Tone

aspirational, sophisticated, and responsible. It is personal, rooted in family experience, projecting luxury and timeless elegance. The language is confident, solution-oriented, highlighting functional benefits within a fashion context. It's also encouraging and community-focused.

Brand Values

• •Family & Protection
• •Sustainability & Responsibility
• •Quality & Craftsmanship
• •Timeless Elegance & Style
• •Passion & Joy

Best Practices

• •Always connect the product back to the core values (family, protection, sustainability, timeless style). The story of the founders' inspiration is a powerful and authentic anchor.
• •Incorporate words that evoke a sense of luxury, travel, and elegance, mentioning iconic locations (Amalfi, Miami, Côte d'Azur) to reinforce the brand's aspirational lifestyle positioning.
• •Balance emotional brand storytelling with clear practical benefits, integrating functional keywords like "UPF 50+ protection," "quick-drying," "handmade," and "recycled materials."
• •Maintain a unified sophisticated and responsible voice across all channels, including website, social media, email newsletters, and customer service interactions.
• •Engage the community using inclusive language like "Join the Club" or "Become part of our story" to foster a sense of belonging and transform customers into loyal brand ambassadors.

Social Perception

SEABASS official is perceived as a premium, high-quality, and functional brand, particularly valued for its UPF 50+ protection and materials. It's seen as an ethical and eco-conscious choice due to its B-Corp certification and use of recycled materials. The brand also successfully projects itself as a lifestyle brand associated with family, travel, and effortless style, fostering a community-oriented approach.

Copy Examples

• •The Legacy of Summer. It’s more than a vacation. It's the stories you'll tell, the traditions you'll start, and the peace of mind knowing they're protected from the sun. Our family-inspired, UPF 50+ swim shorts are made for these moments. Handcrafted in Portugal from recycled sea plastics, so the oceans they love today will be here for their tomorrows. #SEABASSFamily #SustainableStyle
• •From the Amalfi Coast to Your Getaway. Pack the elegance of the world's most iconic resorts. Our quick-drying, UV-protective resort wear is designed for the discerning traveler. Effortlessly transition from a morning swim to an afternoon exploring the town. Style that feels like a vacation. #SEABASSofficial #LuxuryTravel
• •Effortless Elegance. Responsible Luxury. Discover our new collection of women's swimwear, where timeless design meets sustainable innovation. Feel secure and chic with UPF 50+ protection, wrapped in luxurious fabrics made from reclaimed ocean waste. This is fashion you can feel good about. #SunProtection #OceanFirst
• •Wear the Change You Want to See. At SEABASS, we believe luxury shouldn't cost the planet. Every piece in our collection is crafted from SEAQUAL® YARN, transforming harmful ocean plastic into beautiful, high-performance swimwear. As a certified B Corp, our promise is woven into every stitch: protect your skin, protect our seas. Join us. #BCorp #SustainableFashion
• •Redefining Fashion with Purpose. SEABASS was founded on a simple idea: to create solutions. What started as a need for elegant, protective swimwear for our family has grown into a global mission. We are setting new standards by proving that functional, family-first design and sustainable, fair-trade production can coexist. It’s not just business; it’s our commitment to a better future. #Innovation #Sustainability #FamilyBusiness