Brand Tone

passionate, hopeful, and straightforward

Brand Values

• •Environmental Responsibility/Sustainability
• •Making a Difference
• •Quality & Efficacy
• •Transparency & Authenticity
• •Community & Collective Action

Best Practices

• •Always tie the product back to the core mission of ocean conservation and plastic reduction.
• •Encourage and inspire customers by showing them how their small actions contribute to a larger solution. Avoid a judgmental or overly alarmist tone; focus on the positive impact of switching.
• •Use genuine language that reflects the founder's story and the brand's journey. Share progress on cleanup efforts and be transparent about ingredients and processes.
• •Ensure the core message about product benefits (natural, effective, concentrated) and environmental action is easy to understand. Avoid overly complex language or greenwashing buzzwords.
• •Accompany copy with images and videos that showcase the beauty of the ocean, the problem of plastic pollution (sensitively), and the natural, clean aspects of the products to create a cohesive brand experience.

Social Perception

Eco-conscious choice, effective products, trustworthy & mission-driven, travel-friendly

Copy Examples

• •Headline: Tired of Plastic? Wash it Away. Body: Every shower can be a stand against plastic pollution. With SeaBar's natural shampoo and conditioner bars, you get salon-quality hair without the plastic bottle. Plus, we clean up a pound of ocean trash for every bar sold. Make your hair care a force for good. #SaveYourHairSaveTheSea
• •Headline: Join the Wave of Change. Body: It's more than just shampoo; it's a movement. SeaBar was born from a desire to protect our oceans. Our concentrated, natural bars mean less plastic, healthier hair, and cleaner seas. Your simple switch makes a world of difference. Let's clean the ocean, one wash at a time.
• •Headline: Small Bar, Big Impact. Ocean-Sized Love. Body: Don't let its size fool you. One SeaBar lasts as long as 2-3 plastic bottles and is packed with nature's best for your hair. Feel good knowing you're choosing clean ingredients, ditching plastic, and helping us fund ocean cleanups with every purchase.
• •Headline: Our Promise: Great Hair, Cleaner Oceans. Body: We believe you shouldn't have to choose between beautiful hair and a healthy planet. SeaBar offers salon-quality results with zero-waste, natural ingredients. And our commitment? For every bar you buy, we pull a pound of plastic from our oceans. It's that simple.
• •Headline: From a Tangled Turtle to a Tidier Tomorrow. Body: SeaBar started with a vow to make a difference after witnessing firsthand the devastating impact of plastic on marine life. Now, every SeaBar shampoo and conditioner bar is a step towards that goal. Choose consciously. Wash beautifully. Help us turn the tide.