Brand Tone

Empowering and Accessible, Helpful and Supportive, Results-Oriented and Value-Driven, Enthusiastic and Engaging

Brand Values

• •Simplicity and Ease of Use
• •Affordability/Value for Money
• •Empowerment
• •Effectiveness
• •Quality

Best Practices

• •Focus on "You" (The User): Always address the user directly and highlight how the product solves *their* problems and helps *them* achieve their goals. (e.g., "You can create...", "Helps you to...").
• •Emphasize Simplicity and Speed: Consistently use words like "easy," "simple," "quick," "minutes," "no skills needed" to reinforce the core value proposition.
• •Highlight Benefits Over Features: While mentioning features (like the library of assets) is important, always tie them back to the benefits for the user (e.g., "massive library *so you can* create diverse content").
• •Maintain an Encouraging and Positive Voice: Use uplifting and motivational language. Avoid jargon or overly technical terms. The aim is to make the user feel capable and excited.
• •Be Consistent Across All Channels: Ensure that the website copy, social media posts, email marketing, and any ad creatives all speak with the same accessible, empowering, and value-driven voice. Develop a simple style guide if multiple people are creating content.

Social Perception

Generally Positive, Reliable Tool for Marketers and Educators, Good Customer Support, Some Limitations Noted, Awareness of Shopify Platform

Copy Examples

• •Headline: Stop Dreaming, Start Creating! Make Professional Animated Videos in Minutes – No Skills Needed! Body: Tired of complex software or expensive freelancers? Toonlys brings you the power to create stunning explainer videos that captivate your audience and grow your business. It's as easy as drag, drop, and animate!
• •Social Media Post: Unlock the secret to engaging content! 🤩 With Toonlys, you can easily craft fun and professional animated videos that explain your big ideas, boost your social media presence, and drive sales. Get started today and see the difference!
• •Email Subject: Your First Pro Animation is Just Minutes Away (Seriously!) Body: Ever thought creating animated videos was too hard or costly? Think again! Toonlys empowers you to bring your stories to life with our incredibly simple yet powerful animation software. Boost your marketing, training, or presentations – the easy way!
• •Website Call-to-Action Button/Text: Button: Create My Video Now! Nearby text: Join thousands of happy creators who are making amazing animated videos without the headache. Get Toonlys and start engaging your audience like never before!
• •Product Description Snippet: Toonlys delivers everything you need to produce eye-catching animated explainer videos. From a huge library of characters and props to an intuitive interface, we’ve made professional video creation accessible to everyone. Save time, save money, and make an impact!