Brand Tone

Passionate & Proud, Community-Focused & Inclusive, Authentic & Official, Resilient & Determined, Direct & Informative

Brand Values

• •Loyalty & Faithfulness
• •Effort & Resilience
• •Authenticity & 'Real Football'
• •Community & Local Pride
• •Teamwork & Sportsmanship
• •Growth & Ambition

Best Practices

• •Embrace 'Fieles siempre, sin reblar': Weave its essence of loyalty, resilience, and unwavering support into product descriptions, social media posts, and campaign messaging.
• •Speak the Language of the Fans (Oscense Pride): Use terminology and references that resonate with the local Huesca and Aragonese supporters.
• •Maintain Authenticity and Trust: Consistently emphasize that the store offers official, genuine SD Huesca merchandise.
• •Foster a Sense of Community: Frame communications to make fans feel part of a larger family. Use inclusive language ('our,' 'we,' 'your club') and highlight the store as a hub for the SD Huesca community.
• •Balance Passion with Clarity: Ensure that practical information (product details, prices, shipping, promotions) is communicated clearly, concisely, and professionally.

Social Perception

Dedicated Fanbase, Underdog Spirit/Hard-Working Club, Community-Oriented, Official Store as the Go-To for Fans, Quality of Merchandise

Copy Examples

• •Headline: Más Que Una Camiseta: Es Lealtad. Es Huesca. Body: Wear the colours of a team that never gives up. Our official 2024/25 kit is here, woven with the same passion you show in the stands. Fieles siempre, sin reblar! Shop now and carry the spirit of El Alcoraz with you. Call to Action: Get Your Official Kit
• •Headline: Desde El Corazón Del Alto Aragón, Para Los Fieles. Body: Every scarf, every flag, every piece of SD Huesca gear in our store is a piece of our shared history and our unbreakable bond. This is where the heart of Huesca beats strongest. Call to Action: Explore Fan Collection
• •Headline: Auténtico Orgullo Oscense. Productos Oficiales Garantizados. Body: Don't settle for less. As the official store of SD Huesca, powered by Fútbol Emotion, we bring you 100% authentic merchandise. Show your true colours with gear you can trust. Call to Action: Shop Authentic
• •Headline: El Espíritu Indomable de Huesca, Ahora En Tu Armario. Body: 'Sin Reblar' is not just a motto, it's our way of life. Our new training collection is designed for those who face every challenge head-on. Train like your heroes. Call to Action: Discover Training Gear
• •Headline: ¡Bienvenidos a Casa, Afición! La Tienda Oficial Es Vuestro Punto de Encuentro. Body: More than just a shop, this is a space for every SD Huesca supporter. Find the latest official products, connect with fellow fans, and fuel your passion for the Azulgranas. Call to Action: Visit Us Online or In-Store