Brand Tone

Friendly and Approachable, Positive and Upbeat, Creative and Expressive, Conscious and Modern

Brand Values

• •Creativity and Self-Expression
• •Quality
• •Customer Satisfaction
• •Sustainability/Eco-consciousness
• •Individuality

Best Practices

• •Create a Brand Voice Guide: Develop a simple document outlining key tone words (e.g., Friendly, Positive, Creative, Conscious), preferred vocabulary, emoji usage guidelines, and things to avoid. Share this with anyone creating content.
• •Focus on "You" and Your Story: Frame copy around the customer and their desire for self-expression. Use language that empowers them and connects the products to their identity and values.
• •Highlight Core Values: Naturally weave in mentions of uniqueness, creativity, eco-friendliness, and quality where relevant. This reinforces what the brand stands for.
• •Be Authentic and Relatable: Especially on platforms like TikTok, don't be afraid to show the human side of the brand. Authenticity builds trust, which is crucial for smaller businesses.
• •Maintain Visual and Textual Consistency: Ensure the tone of the copy aligns with the visual style of the website and social media. A modern, clean design should be paired with clear, positive, and modern language. Consistency across all touchpoints reinforces brand identity.

Social Perception

Customers likely perceive SDesigns as a source for unique, stylish apparel and accessories that allow for personal expression. The designs are modern and cater to various interests. The emphasis on eco-friendly practices may appeal to environmentally conscious consumers. The brand likely appears as a small to medium-sized online business with a personal touch, especially considering their TikTok presence which sometimes includes calls for support to go viral. The quality of design is crucial for consumer perception, influencing trust and perceived value. Consistent branding helps in building this trust.

Copy Examples

• •✨ Just dropped! ✨ Unleash your inner [relevant design theme, e.g., 'bookworm', 'star-gazer', 'plant parent'] with our newest tee! 🌱 Crafted for comfort and designed to tell your story. Because style is personal. Tap to shop and express yourself! #SDesigns #UniqueApparel #EcoFashion #ExpressYourStyle #NewArrival
• •Wear Your Story. Discover unique, eco-friendly apparel and accessories designed to celebrate you. Shop SDesigns – For a style as original as you are.
• •Hey [Customer Name]! 👋 Ready to refresh your wardrobe with pieces that speak to you? Our [Sale Name] event is ON! Snag your favorite expressive tees, cozy hoodies, and unique accessories at a special price. Good for your style, good for the planet. 🌍 Shop now before they're gone!
• •Packing up some happy mail! 💌 Seeing your unique SDesigns picks always makes our day. Which design is your current fave? Let us know below! 👇 #SmallBusiness #PackingOrders #ShopSDesigns #CreativeFashion #EcoFriendly
• •Wrap yourself in confidence! Our 'Empowered' hoodie isn't just a piece of clothing; it's a statement. Made with soft, sustainable materials and a design that inspires, it’s a reminder of your strength and uniqueness. Perfect for those days you need a little boost or want to share your positive vibe with the world. #SDesigns #Empowerment #Motivation #HoodieSeason #ConsciousStyle