Brand Tone

Confident & Empowering, Approachable & Friendly, Quality-Focused & Trustworthy, Stylish & Trendy

Brand Values

• •Quality
• •Customer Satisfaction & Service
• •Transformation & Confidence
• •Convenience
• •Care & Maintenance

Best Practices

• •Focus on the *result* of the quality (e.g., "hair that lasts," "silky smooth").
• •Stay Updated with Trends but Rooted in Value: While showcasing new styles, ensure the core message of quality, confidence, and customer satisfaction remains central to all communication.
• •Use confident and empowering language to resonate with customers.
• •Highlight customer testimonials to build trust and social proof.
• •Emphasize convenience and ease of use in product descriptions.

Social Perception

My Hair Online is perceived as a trusted brand providing good quality wigs that last, offering helpful and reliable service, and enhancing customer style and confidence.

Copy Examples

• •"I just feel absolutely amazing in this hair!"
• •"Layed or Straight! Our wigs are stylish and versatile."
• •"Experience the confidence that comes with high-quality, durable hair."
• •"Our 'wear & go' wigs offer ultimate convenience without compromising style."
• •"Trust us, the quality of the hair is amazing and worth it!"