Brand Tone

Practical & Informative, Value-Oriented & Quality-Conscious, Solution-Focused

Brand Values

• •Comfort & Style
• •Quality & Durability
• •Versatility & Functionality
• •Value for Money
• •Good customer service

Best Practices

• •Clearly communicate the quality aspects (materials, construction, origin if a selling point like "Made in Great Britain")
• •Address common concerns like delivery, product quality matching descriptions, and customer service responsiveness proactively.
• •Showcase the versatility and functionality of the sofas, emphasizing how they maximize space and fit into various room layouts.
• •Use high-quality visuals showcasing sofas in real home settings to enhance the appeal.
• •Highlight customer testimonials and reviews that praise comfort, quality, and good customer service.

Social Perception

Stylish, high-quality, customer-focused, reliable and versatile sofa retailer.

Copy Examples

• •"Experience exceptional comfort and style with our modular corner sofa, designed to maximize your living space."
• •"Made in Great Britain, this sofa combines quality craftsmanship with a focus on durability and lasting comfort."
• •"Our corner sofas offer a flexible and functional solution for various room sizes and aesthetics."
• •"Enjoy the luxurious feel of feather and fibre filled seat cushions, providing unparalleled comfort and support."
• •"Transform your living room with our stylish and versatile corner sofa, designed for both comfort and practicality."