Brand Tone

Creative & Inspiring, Friendly & Approachable, Modern & Vibrant, Positive & Celebratory, Confident & Customer-Focused

Brand Values

• •Creativity & Personalization
• •Quality & Durability
• •Customer Satisfaction
• •Accessibility & Affordability
• •Innovation & Modernity
• •Making a Difference

Best Practices

• •Emphasize Creativity and Personalization: Use language that empowers customers, inviting them to design, create, personalize, and express themselves. Highlight the uniqueness of their potential creations.
• •Maintain a Positive and Uplifting Voice: Incorporate words like bright, vibrant, illuminate, glow, dream, and celebrate. Focus on the joy and ambiance the signs bring.
• •Be Approachable and Supportive: In all communications (website, social media, customer service), use a friendly, helpful, and conversational style. Phrases like We're here to help, Let's create together, or Got questions? We've got answers! can reinforce this.
• •Showcase Visual Inspiration: Since the product is highly visual, ensure copy is always accompanied by high-quality images and videos. Use descriptive language that complements the visuals, painting a picture of how the sign will look and feel in a space.
• •Highlight Key Benefits Clearly and Enthusiastically: Consistently mention the advantages of LED neon (safe, durable, eco-friendly, affordable) and brand perks (free shipping, warranty, customer support) in a way that feels beneficial and exciting for the customer, not just a list of features.

Social Perception

Trusted & Reliable, High-Quality Provider, Excellent Service, Go-To for Customization, Value-Oriented

Copy Examples

• •Headline: Your Vision, Brilliantly Illuminated. Body: Dream it, design it, display it! At Sculpt Neon, we turn your unique ideas into radiant realities. Create a custom LED neon sign that’s all you. Let's light up your world!
• •Headline: Make Your Space Pop! Body: From cozy corners to bustling businesses, add a splash of personality with a stunning neon sign. Easy to design, eco-friendly, and endlessly cool. What will your sign say?
• •Headline: Glow Up Your Gift Game. Body: Searching for a gift that truly stands out? Design a personalized neon sign! Perfect for birthdays, weddings, or just because. Give the gift of glow and watch their face light up.
• •Headline: Bright Ideas, Brighter Signs. Body: Got a favorite quote? A business logo? A crazy cool idea? We’re here to help you sculpt it in light. Our custom LED neon signs are made with love, just for you. Start creating today!
• •Headline: Let Your Light Shine. Body: Transform any room or event with the vibrant energy of custom neon. Handmade, durable, and oh-so-stylish. Express yourself and let your unique light shine for all to see.