Brand Tone

Passionate & Enthusiastic, Authentic & Genuine, Artisanal & Expert, Approachable & Educational, Modern & Innovative

Brand Values

• •Quality
• •Artisan Craftsmanship
• •Passion
• •Innovation
• •Authenticity
• •Community & Sharing
• •Accessibility

Best Practices

• •Always write with genuine enthusiasm for pizza and the craft. Use vibrant, evocative language that conveys a love for food and quality.
• •Consistently use terms like "artisan," "handcrafted," "quality ingredients," "traditional techniques," and "authentic" to reinforce the brand's core values.
• •Write as if you're sharing a culinary secret with a friend. Avoid overly corporate or impersonal language. Share Alessandro's story and expertise in a relatable way.
• •Provide value beyond just selling a product. Share tips, serving suggestions, or insights into the pizza-making process. Encourage creativity in the kitchen.
• •Ensure the copy complements the visual content (especially on social media). If the visuals are energetic and appetizing, the copy should match that energy and sensory appeal. The language used in videos by Alessandro should be reflected in written copy.

Social Perception

Expert & Authority, Inspirational, High Quality & Trustworthy, Engaging & Entertaining, Innovative

Copy Examples

• •Unleash Your Inner Pizzaiolo. Experience the heart of Italian tradition with Scuderi Prime artisan pizza bases. Crafted with passion by Alessandro Scuderi, our pre-baked bases bring authentic, pizzeria-quality taste to your kitchen in minutes. Just add your favorite toppings and bake your masterpiece! #ScuderiPrime #ArtisanPizza #PizzaAtHome
• •Real Pizza. Real Ingredients. Real Passion. At Scuderi Prime, we believe pizza is an art. That's why Alessandro Scuderi uses only the finest stone-ground flours and traditional techniques. Taste the difference passion makes. Ready to create? Visit scuderiprime.com. #AlessandroScuderi #QualityPizza #Handcrafted
• •Low Carb, High Flavor! Don't let your goals get in the way of delicious pizza! Scuderi Prime's Low Carb Extreme bases, developed by artisan chef Alessandro Scuderi, offer all the authentic taste with just a fraction of the carbs. Perfect for your healthy lifestyle. Fuel your passion, guilt-free! #LowCarbPizza #ScuderiPrimeHealth #KetoFriendlyPizza
• •From Alessandro's Hands to Your Oven. Every Scuderi Prime pizza base is a piece of Alessandro Scuderi's dedication to the craft. We've done the hard work – the mixing, the kneading, the perfect pre-bake. Now it's your turn to get creative and enjoy! What will you create tonight? Share your #ScuderiCreations!
• •Join the Scuderi Pizza Revolution! It’s more than just pizza; it’s a community built on a shared love for authentic flavor. Follow @alessandroscuderipizza for tips, tricks, and a daily dose of pizza passion from the maestro himself! Get your Scuderi Prime base and become part of the family. #PizzaLovers #ScuderiCommunity #ArtisanGoodness