Brand Tone

youthful, friendly, and empowering

Brand Values

• •Handcrafted Quality
• •Empowerment and Style
• •Community
• •Trend-Awareness

Best Practices

• •Embrace a Youthful & Positive Voice: Always use upbeat, encouraging, and friendly language. Incorporate relevant emojis to add personality and keep the tone casual and approachable, like you're talking to a friend.
• •Focus on 'How it Feels': Go beyond describing the product. Use evocative words that describe the feeling and benefit—like 'soft,' 'gentle,' 'effortless,' 'glam,' 'confident.' Connect the accessory to a feeling of empowerment and style.
• •Foster Community with Questions: End social media captions with open-ended questions to encourage comments and build a conversation (e.g., 'Which color is your favorite?', 'What are your weekend plans?'). This reinforces the brand's community value.
• •Highlight the 'Handcrafted' Story: Regularly weave the brand's origin and the handmade nature of the products into the copy. This builds authenticity and justifies the quality, differentiating it from mass-produced alternatives.
• •Stay Visually and Verbally Cohesive: Ensure the copy always matches the aesthetic. Use words like 'luxe,' 'dreamy,' 'vibrant,' and 'chic' that align with the soft, stylish, and colorful visuals of the brand. Consistency across all channels is key to a strong brand identity.

Social Perception

The brand is often associated with being cute, stylish, and of good quality. Customers respond positively to new collections and product showcases. There is active and positive engagement on their social media, indicating a loyal and satisfied customer base that appreciates both the product and the brand's aesthetic.

Copy Examples

• •Meet the Dream Weaver collection ✨ Soft satin, dreamy pastels, and the perfect hold. Ready to elevate your look? Tap to shop your new favorite scrunchie! #ScrunchGirls #NewCollection #HairGoals
• •Handmade with love, designed for your style. Discover the scrunchie that does it all. Shop Scrunch Girls now.
• •Our Luxe Satin Scrunchie in 'Midnight Sky' is more than just a hair tie—it's your everyday style statement. Crafted from high-quality satin to protect your hair from breakage and add a touch of glam. Perfect for everything from a messy bun to a sleek ponytail. Gentle on hair, strong on style.
• •A little treat for your hair is inside...
• •GRWM: Weekend Edition ft. our oversized cloud scrunchie! How are you styling your hair today? ☁️ #grwm #scrunchie #hairtutorial #smallbusiness