Tono de Marca

A blend of passionate environmentalism, professional problem-solving, and approachable expertise. It is energetic and mission-focused, knowledgeable and authoritative, yet direct, clear, and uses relatable phrases.

Valores de Marca

• •Sustainability & Accountability
• •Simplicity
• •Passion
• •Menschlichkeit (Humanity)
• •Innovation

Mejores Prácticas

• •Lead with the "Why": Always start from the core mission: "liberating the planet from laundry." Connect all discussions back to this larger purpose to maintain a passionate and purpose-driven tone.
• •Speak Professional to Professional: Address the target audience (salon owners, stylists) as knowledgeable peers. Use industry-specific language and focus on solving their specific business problems.
• •Balance Passion with Proof: Support passionate claims with tangible proof points like B Corp certification, environmental impact reduction, and product performance metrics to build credibility and reinforce accountability.
• •Embody "Menschlichkeit": Keep the language human and approachable. Use direct, simple sentences, ask questions, and maintain a friendly, encouraging voice. Avoid corporate jargon and refer to clients and partners as a 'community' or 'family'.
• •Always Offer a Solution: Frame every piece of content as a solution to a problem, whether it's laundry, environmental guilt, poor hygiene, or inefficiency. Position Scrummi as the smart, simple, and responsible answer.

Percepción Social

Overwhelmingly positive, centered on being a problem solver (saves time, money, and 'brain space'), high-quality and hygienic (soft, absorbent, 'nice upgrade from threadbear stained and sometimes stinky cotton towels', hygienic single-use), and an eco-conscious partner (strong sustainability credentials, B Corp status, trusted pioneer in sustainable beauty).

Ejemplos de Copy

• •Stop the spin cycle. The endless washing, drying, and folding of cotton towels costs you time, energy, and money. Make the switch to Scrummi's 100% biodegradable towels and get back to what you do best: creating amazing results for your clients. #DitchTheLaundry #SustainableSalon #Scrummi
• •A fresh towel for every client. Every time. In today's world, hygiene isn't a luxury—it's an expectation. With Scrummi, you can offer every client the guaranteed cleanliness and softness of a brand-new towel, without the environmental guilt. Elevate your service and show your clients you care about the details. Our plant-based towels are fully compostable and B Corp Certified. Good for your clients, good for your business, and good for the planet.
• •The ultimate upgrade in luxury and sustainability. Give your clients an experience they won't forget. Our Scrummi LUXE towel features our signature waffle texture for incredible softness and absorption, drying hair faster and more gently than ever. Made from sustainably sourced wood pulp, it delivers premium performance while upholding our promise to the planet. Because doing good should feel good, too.
• •Is your laundry service washing away your profits? A simple switch to Scrummi can save the average salon up to 40% on laundry-related costs. Spend less on water, energy, and labor, and invest more in what matters. Calculate your potential savings on our website today and join the laundry-free revolution!
• •Beyond the Towel: Why Being a B Corp Matters to the Beauty Industry. Sustainability is more than a buzzword; it's a responsibility. As a certified B Corporation, we believe business must be a force for good. For salon and spa owners, partnering with a B Corp like Scrummi isn't just about using eco-friendly products. It’s a declaration of your own values and a commitment to a more ethical, transparent, and sustainable future for our entire industry.