Brand Tone

Empowering, stylish, community-focused, encouraging, celebratory, professional, fashionable, and friendly.

Brand Values

• •Quality and Comfort
• •Style and Self-Expression
• •Empowerment
• •Diversity and Inclusivity

Best Practices

• •Lead with Empowerment: All copy should aim to uplift and empower healthcare professionals. Use active, strong verbs and focus on how the products help them feel confident and perform their best.
• •Use Community-Centric Language: Incorporate inclusive and trendy terms like "ScrubBae," "ScrubFam," and "Scrub girlies" to maintain a sense of a close-knit community.
• •Balance Professionalism with Style: While the tone is fashionable, it's crucial to remember the target audience is professionals. The copy should remain polished and credible, reflecting the high quality of the products.
• •Highlight the Founder's Story: Leverage the founder's authentic background as a healthcare professional to build trust and relatability. Mentioning that the scrubs are "designed by a CPhT with 15 years of experience" adds significant credibility.
• •Emphasize the "Why": Connect the features (e.g., "soft material," "zippered pockets") to the benefits ("so you can move in comfort," "to add a pop of style"). Always answer the customer's question: "How will this make my demanding workday better?"

Social Perception

Highly positive; perceived as comfortable, stylish, and reasonably priced. The brand is seen as modern, relatable, authentic, and deeply understanding of the healthcare industry, fostering an engaged community.

Copy Examples

• •Engineered for your 12-hour shift, designed for your unique style. The Vigorous Jogger Set isn't just a uniform; it's your armor. Feel confident, comfortable, and unstoppable. #ScrubPharm #EmpowermentInStyle #NurseLife
• •ScrubPharm: Where Comfort Meets Confidence. Discover scrubs that work as hard as you do and look as good as you feel. Prescribed specifically for you.
• •Meet the Vigorous ZipperSet: Featuring an asymmetrical gold-trimmed zipper for a touch of glam and a flexible polyester/rayon/spandex blend for all-day movement. It’s not just about looking good while you save lives—it’s about feeling powerful, too.
• •Hi [Name], ready to upgrade your work wardrobe? At ScrubPharm, we believe you shouldn't have to choose between function and fashion. Our scrubs are designed by a healthcare pro, for healthcare pros. Find your perfect fit and feel the difference.
• •Got that 'ScrubBae' energy? We want you! We're looking for healthcare heroes who embody our passion for style, comfort, and community. Slide into our DMs to learn how to become a ScrubPharm Ambassador. #ScrubBae #BrandAmbassador