Brand Tone

Direct, confident, solution-oriented, enthusiastic, and innovative.

Brand Values

• •Performance and Excellence
• •Innovation and Practicality
• •Quality and Durability
• •Customer Satisfaction
• •Simplicity and Efficiency

Best Practices

• •Lead with the Benefit: Always connect the product's features to a direct benefit for the golfer (e.g., "cleaner clubs" leads to "better performance").
• •Use Strong, Active Verbs: Employ dynamic words like "elevate," "improve," "ensure," and "unleash" to create a sense of confidence and high performance.
• •Incorporate Customer Language: Leverage powerful phrases from positive reviews like "game changer," "must-have," and "perfect tool" to build social proof and authenticity.
• •Keep it Simple and Direct: Avoid jargon and overly technical language. The copy should be as straightforward and efficient as the product itself.
• •Highlight Quality and Durability: Consistently mention the high-quality materials and robust construction to reinforce the brand's value proposition of creating a lasting product.

Social Perception

Perceived as effective, reliable, high-quality, a "must-have" for serious golfers, and innovative.

Copy Examples

• •Clean Clubs, Better Game. It’s That Simple. Stop letting mud and grass dictate your shot. The Scrubi Golf Club Cleaner attaches directly to your bag or cart, giving you a perfect clean in seconds. Get the consistency you've been striving for. Order your Scrubi today.
• •The Last Club Cleaner You'll Ever Need. Engineered with durable ABS thermoplastic and tough nylon bristles, Scrubi is built to withstand season after season. Invest in quality, invest in your game.
• •A Game Changer for Your Short Game. A clean club face means better spin and more control. The Scrubi gives you that "just-cleaned" advantage on every shot, from the fairway to the green. See the difference for yourself.
• •Stop Wiping. Start Scrubbing. That damp towel isn't cutting it. The Scrubi's water reservoir and powerful bristles eliminate dirt and debris effortlessly, keeping your towels clean and your clubs pristine. It's the smarter way to clean.
• •Recommended by Golfers, For Golfers. With a 4.9-star average from hundreds of verified reviews, the Scrubi is the trusted choice for players who demand the best. Join the club and elevate your on-course maintenance.