Brand Tone

friendly, approachable, community-oriented, enthusiastic, and passionate about thrifting and sustainability

Brand Values

• •Sustainability
• •Affordability
• •Community
• •Trust and Transparency

Best Practices

• •Maintain a Conversational and Friendly Tone: Use "we" and "you" to create a direct and personal connection with the audience. Share personal stories and behind-the-scenes content to humanize the brand.
• •Emphasize Core Values in All Messaging: Consistently weave in the values of sustainability, affordability, and community into posts, product descriptions, and ads. For example, instead of just saying "New dress for sale," try "Give this beautiful pre-loved dress a new home."
• •Use Engaging and Descriptive Language: Go beyond simple descriptions. Use words that evoke the feeling of finding a unique treasure, like "hidden gem," "one-of-a-kind," or "vintage find."
• •Leverage User-Generated Content: Encourage customers to share photos of their thrifted outfits and tag the brand. Reposting this content builds social proof and strengthens the sense of community.
• •Be Transparent and Authentic: Continue to be open about sourcing practices and the brand's journey. This builds trust and loyalty with customers who value authenticity.

Social Perception

Reliable and affordable online destination for second-hand goods, seen as convenient and authentic. Resonates with customers through its relatable humble beginnings and strong emphasis on sustainability, appealing especially to younger, ethically-minded consumers.

Copy Examples

• •Just dropped! collezione of pre-loved gems is now live. From vintage tees to designer denim, find your next favorite outfit and give it a new story. Click the link in our bio to shop sustainably and save. #ThriftedFashion #SustainableStyle #NewArrivals
• •Your wardrobe refresh doesn't have to break the bank! At Scroll through thrift, every single item is under $50. Look good, feel good, and do good for the planet. Shop now and discover affordable fashion finds. #AffordableFashion #ThriftStoreFinds
• •(Video shows a time-lapse of sorting through a large pile of clothes) The thrift haul has landed! ✨ We're sorting through all these amazing donations to bring you the best of the best. What treasures do you think we'll find? Stay tuned for the big reveal! #BehindTheScenes #ThriftFlip #OnlineThriftStore
• •Join the sustainable fashion movement. Every piece you buy from us is one less item in a landfill. Thank you for making a difference with every purchase. #ShopSustainably #EcoFriendlyFashion
• •Hey Thrifters! We're so grateful for this amazing community. Your support helps us continue our mission of making fashion sustainable and affordable for everyone. As a thank you, here's a sneak peek at what's coming to the shop this week! #CommunityLove #ThriftFamily