Brand Tone

Nostalgic & Passionate, Enthusiastic & Trendy, Humorous & Bold, Direct & Sales-Oriented (but casually), Community/Representation Focused

Brand Values

• •Nostalgia & Authenticity: A desire to recapture the true nostalgia of the 90's era script hat.
• •Quality: Emphasis on premium thread on a high-quality hat.
• •Self-Expression & Individuality: Offering hats that are Definitely a conversation starter and allow customers to Represent your city. Some designs are bold and humorous, allowing for personal statements.
• •Customer Satisfaction: Highlighted by showcasing positive customer reviews and addressing issues proactively.
• •Passion for the Product: The owner's personal story and love for hats drive the brand.

Best Practices

• •Embrace Nostalgia Authentically: Reference the 90s era, iconic styles, and the feeling of pride associated with them. Use language that evokes that specific time period without feeling forced.
• •Inject Enthusiasm and Energy: Use vibrant, positive language, especially in social media and calls to action. Emojis can be used strategically on platforms like TikTok to enhance this.
• •Maintain a Confident & Slightly Bold Attitude: Don't be afraid to be a little cheeky or humorous, especially with specific product lines. Let the passion for the hats shine through.
• •Focus on "Representation" and "Self-Expression": Highlight how the hats allow customers to show off their city pride or their unique personality. Use "you" and "your" frequently to make it personal.
• •Keep it Relatable and Accessible: While nostalgic, the tone shouldn't be exclusionary. The language should be easy to understand and connect with, inviting new customers to appreciate the style.

Social Perception

Positive Product Quality, Appreciation for Design & Style, Good Customer Service (generally), Seen as Trendy & Relevant, Shipping Speed Concerns (isolated)

Copy Examples

• •Headline: Throw It Back. Rep Your City. Body: Remember when hats were more than just hats? We do. Script Hats brings back that 90s vibe with premium embroidered script style, so you can wear your hometown pride like a crown. Quality stitching, classic fit – pure nostalgia. Find your city. Wear your story.
• •Social Media Post (TikTok/Instagram): Visual: Dynamic shots of someone confidently wearing a city script hat. Text: Level up your look! 🔥 That old-school script is back and bolder than ever. Whether it's [City Name] or your own inside joke, we stitch it with passion. Tap to shop & own your style! #ScriptHats #CityPride #VintageStyle #HatGame #Streetwear
• •Product Description (for a humorous hat like "Expensive Difficult and Talks Back"): Warning: May cause compliments and knowing nods. This ain't your average dad hat. It’s a statement. Embroidered with premium thread that’s almost as bold as you are. Comfortable fit for difficult days and expensive tastes. Go on, let your hat do the talking.
• •Email Subject Line: That Hat You've Been Searching For Since The 90s? It's Here. Email Body Snippet: Hey [Customer Name], We heard you miss the golden era of script hats. So did we. That's why we're bringing back the iconic looks that defined a generation, one high-quality, city-proud hat at a time. Check out our latest drops...
• •Ad Copy (Short & Punchy): Your City. Your Script. Your Hat. Script Hats: Premium embroidered headwear with that classic 90s feel. Stand out. Represent. Shop now for free worldwide shipping!