Brand Tone

Inspirational, Sincere, and Community-Focused. Communicates with purpose and encouragement, aiming to uplift. Modern, accessible, confident in message yet humble in delivery, creating an authentic atmosphere. Secondary tones are minimalist and modern.

Brand Values

• •Faith Expression
• •Spreading the Gospel
• •Community Building
• •Quality and Design
• •Authenticity

Best Practices

• •Lead with the Mission, Not the Product: Always frame your copy around the "why." Start with the inspirational message, the feeling, or the value (e.g., "A reminder of His peace...") before introducing the garment itself. This reinforces the brand's purpose-driven nature.
• •Use "We" and "Community" Language: Consistently use inclusive terms like "we," "us," "our community," and "family." This strengthens the bond with the audience and reinforces the perception that purchasing from the brand means joining a collective movement.
• •Balance Scripture with Story: While Bible verses are central to the brand, avoid simply quoting them. Instead, weave the meaning or story behind the scripture into the copy. Explain how that truth can apply to modern daily life, making the message more relatable.
• •Ask Engaging, Faith-Centered Questions: Prompt interaction by asking questions that invite personal reflection and sharing. Instead of "What do you think of this design?", ask "How does this message resonate with your journey?" This encourages deeper engagement beyond the product.
• •Maintain a Clear and Uncluttered Voice: The brand's visual aesthetic is minimalist and clean. The copy should mirror this. Use clear, concise sentences. Avoid overly complex or flowery language. The power of the message should be in its sincerity and simplicity.

Social Perception

The brand is perceived as genuine and mission-driven, successfully merging faith with modern fashion. Customers view it as authentic, appreciate its high-quality products and minimalist design, and see its social media as a community hub. The positive mission of spreading a meaningful message is well-received.

Copy Examples

• •Introducing 'Grace Upon Grace.' More than just a layer of comfort—it's your daily reminder that His grace is sufficient, today and always. Crafted for conversation and designed for daily life. Tap to shop the new collection.
• •What verse is speaking to you this week? Share it with us. Let's fill this space with encouragement and light for our community. #ScriptedCommunity
• •Crafted from premium, soft-touch cotton, this tee is a tribute to Psalm 139:14. It’s designed not just for comfort, but as a powerful declaration of your God-given identity. The minimalist design makes it a versatile staple for any wardrobe, allowing you to carry a message of truth wherever you go. You are fearfully and wonderfully made.
• •Tired of faith-based apparel that doesn't fit your style? Scripted Garments offers modern, minimalist designs that let you share your beliefs with confidence. Each piece is a conversation starter. Shop our collection and find your new favorite statement piece.
• •Thank you for joining us. At Scripted Garments, we believe clothing can do more than just look good—it can share a message of hope. We started this brand to put faith into fabric. As part of our community, you'll be the first to see new designs, get access to exclusive offers, and receive a weekly dose of encouragement. Welcome to the family.