Brand Tone

Traditional & Historic, Artisanal & Craft-Focused, Authentic & Genuine, Respectful, Passionate & Dedicated

Brand Values

• •Heritage Preservation
• •Craftsmanship
• •Authenticity
• •Artistic Integrity
• •Responsible Practices
• •Education & Engagement

Best Practices

• •Embrace Storytelling: Weave narratives about the history of scrimshaw, the lives of whalers, or the journey of a particular piece. This reinforces the heritage value.
• •Highlight Craftsmanship: Use descriptive language that emphasizes the skill, time, and meticulous detail involved in creating each item (e.g., "hand-etched," "masterfully carved," "intricate detail").
• •Maintain a Tone of Reverence and Respect: Speak about the art form and its history with a sense of appreciation and importance. This also extends to how materials are discussed, emphasizing responsible and legal sourcing.
• •Use Authentic, Slightly Old-Fashioned Language (Sparingly): Incorporate terms and phrasing that evoke a sense of timelessness, aligning with the "two hundred years behind the times" identity, but ensure clarity and readability for a modern audience.
• •Be Informative and Educational: Since scrimshaw is a specialized art, provide context and information that educates the customer about its significance, the materials used, and the techniques involved. This builds trust and positions the brand as an authority.

Social Perception

Scrimshanders is likely perceived as a specialist and authoritative source for authentic scrimshaw and related nautical antiques and crafts. The target audience probably consists of collectors of folk art, maritime history enthusiasts, individuals seeking unique, handcrafted items, and those with an appreciation for traditional artistry. The use of terms like "ancient walrus, prehistoric mammoth, and recycled piano key ivory" suggests items of significant value and uniqueness, appealing to a discerning customer base. The brand’s relatively low-key online and social media profile aligns with its "old-world" charm and focus on a traditional craft, which may appeal to its niche audience but could limit broader contemporary reach. The explicit mention of adhering to ivory regulations is crucial for public perception, positioning them as responsible dealers in a sensitive market.

Copy Examples

• •Headline: Own a Piece of Maritime History. Body: At Scrimshanders, we're more than a store; we're custodians of America's seafaring soul. Discover authentic, handcrafted scrimshaw that tells tales of the ocean's vastness and the artisan's touch. Truly two hundred years behind the times, and proud of it.
• •Headline: The Art of the Whaler, Preserved for You. Body: For nearly 40 years, the Kiracofe brothers have dedicated themselves to keeping the intricate art of scrimshaw alive. Explore our collection of jewelry, knives, and Nantucket baskets, each piece a testament to enduring American folk art.
• •Headline: Beyond Craft: It's Heritage in Your Hands. Body: Scrimshaw is more than carving; it's a story etched in time. We offer exquisite pieces made from legally sourced historic materials like prehistoric mammoth ivory and repurposed antique ivory, alongside beautiful eco-ivory creations.
• •Headline: Custom Scrimshaw: Your Story, Etched Forever. Body: Looking for a truly unique heirloom or gift? Our skilled artisans can bring your vision to life with custom scrimshaw designs. Connect with a tradition that speaks volumes.
• •Headline: Learn the Ancient Art: Scrimshaw Kits & Classes. Body: Uncover your inner artisan. With our scrimshaw kits and expert classes, you can learn the techniques passed down through generations of seafarers and craftsmen.