Brand Tone

Playful and Enthusiastic, Approachable and Personal, Creative and Inspiring, and Visually Driven with a strong "Kawaii" aesthetic.

Brand Values

• •Creativity and Self-Expression
• •Joy and Fun
• •Community Engagement
• •Surprise and Delight
• •Quality and Curation

Best Practices

• •Maintain a "Whimsical Vocabulary": Consistently use a brand-specific lexicon that includes words like cute, kawaii, magical, whimsical, adventure, dream, create, delight, happy, and joy. This reinforces the brand's playful identity in every piece of communication.
• •Use Expressive Punctuation and Emojis: Employ exclamation points to convey excitement and incorporate emojis (✨, 💖, 🎨, ✍️, 🎁, 😊) to add personality and visual appeal. This aligns with the fun, digitally native feel of the brand.
• •Speak Directly to the "Inner Creative": Frame all copy to address the customer's creative side. Use calls-to-action that inspire action, such as "Unleash your creativity," "Design your world," or "Tell your story."
• •Adopt a Personal and Enthusiastic Voice: Write as if you are a friend sharing an exciting find. Use a conversational, first-person-plural voice ("We're so excited to show you...") and maintain the enthusiastic, approachable tone established by the owner on social media.
• •Focus on the Feeling, Not Just the Feature: While mentioning features like ink quality is important, lead with the emotional benefit. Instead of "This pen has black ink," use "This pen brings joy to your notes." Sell the experience of using fun, creative stationery.

Social Perception

The brand is perceived very positively for its unique, super cute designs, product quality, and beautiful packaging. Customers appreciate the personal touch, friendly customer service, and consider it a 'go-to' for 'kawaii' and journaling supplies.

Copy Examples

• •Warning: may cause extreme happiness! ✨ Our brand-new collection of washi tape has just landed, and your journal is begging for this glow-up. Which whimsical world will you create first? Tap the link in our bio to dive into the magic! #ScribbletStationery #JournalingCommunity #WashiTapeAddict #KawaiiLife
• •Banish Boring Desks Forever. Your next creative adventure is just a click away. Unleash your imagination with stationery that’s as unique as you are.
• •Meet your new favorite writing companion! This isn't just a pen; it's a pocket-sized dose of joy. With silky-smooth black gel ink and an irresistibly cute cat perched on top, it’s guaranteed to make your to-do lists 100% more delightful. Perfect for journaling, planning, or just doodling your day away.
• •What's inside our Mega Mystery Box? 👀 Let's pack an order! From washi tape to kawaii stickers and pens you didn't know you needed... this box has it ALL. Guaranteed to make you smile! 😊
• •Psst... A little box of happiness is waiting for you!