Brand Tone

Passionate & Enthusiastic, Author-Centric & Supportive, Reader-Focused & Community-Oriented, Friendly & Approachable, Playful & Humorous, Appreciative & Grateful

Brand Values

• •Supporting Authors: A primary goal is to help authors, especially indie ones, by providing a platform for signed book sales and alleviating logistical challenges.
• •Accessibility: Making it easier and potentially more affordable for readers to obtain signed copies from multiple authors in one place.
• •Passion for Reading (especially Romance): A clear love for the romance genre and fostering a community around it.
• •Community Building: Creating a space where readers and authors can connect.
• •Dream Pursuit & Empowerment: The founder's story emphasizes pursuing passions and overcoming challenges, encouraging others to do the same.
• •Customer Satisfaction: A focus on providing a good experience for readers, indicated by the care in packaging and the variety of offerings.

Best Practices

• •Speak the Language of Romance Readers: Use terminology, tropes, and inside jokes common within the romance book community (e.g., "book boyfriend," "TBR pile," "spicy," "swoon-worthy"). This shows authenticity and connection.
• •Always Highlight Author Support: Consistently message how purchasing from Scribbles directly benefits the authors. This reinforces a key brand value.
• •Maintain Enthusiasm and Positivity: Let the genuine passion for books and authors shine through in every communication. Use exclamation points appropriately and convey excitement.
• •Be Interactive and Engaging: Ask questions, run polls, and encourage comments and user-generated content on social media to foster a sense of community.
• •Keep it Friendly and Approachable, Even When Professional: While maintaining a professional business image, ensure the language is warm, welcoming, and avoids being overly formal or corporate. Infuse personality into the copy.

Social Perception

Positive for Romance Readers, Valued by Authors, Engaged Community, Unique Niche, Growing Presence

Copy Examples

• •Instagram Post (New Author Announcement): Thrill-seekers and heart-melters, rejoice! 🔥 We're SO excited to welcome [Author Name] and their swoon-worthy signed editions to the Scribbles family! Get ready to meet your next book boyfriend/girlfriend. 😉 Supporting amazing authors, one signed copy at a time. Link in bio to shop! #ScribblesBookShop #SignedBooks #RomanceReads #[AuthorName] #BookLove #SupportIndieAuthors
• •TikTok Video Teaser (Behind the Scenes): (Upbeat, trending audio. Quick cuts of books being unboxed, signed, and packaged with care) Text Overlay: Fueling your romance addiction, one signed copy at a time! 😉 So many new arrivals from authors you ADORE. Who are you hoping to see in our next restock? 👇 #BookTok #ScribblesBookShop #SignedRomance #AuthorLove #BookHaul #Romantasy
• •Website Banner (Homepage): Your One-Stop Shop for Signed Romance! Discover exclusive signed editions from 150+ incredible authors. We're passionate about bringing you closer to the stories and writers you love. Packed with love and care, directly supporting the authors who pen your favorite escapes. [Shop Now Button]
• •Facebook Post (Community Question): Happy Friday, bookworms! 📚 Let's talk favorite tropes! Are you a sucker for enemies-to-lovers, fake dating, or maybe a heart-wrenching second chance romance? Share your go-to comfort reads in the comments! We love hearing what makes your reader hearts beat faster. P.S. Many of your faves are available as signed copies on our site! 😉 #RomanceCommunity #BookChat #ScribblesBookShop #SignedBooks #RomanceTropes
• •Email Newsletter Snippet (Founder's Note): Hey Scribblers, Hailey here! As an author myself, I know the magic of holding a signed book. That's why I started Scribbles Book Shop – to make that magic easier for both readers and my fellow authors. Thank you for being part of this dream and for supporting the storytellers who pour their hearts onto the page. This week, we're thrilled to feature... [details about new books/authors]. Happy Reading! Xo