Brand Tone

Helpful & Educational, Approachable & Friendly, Direct & Value-Oriented, Enthusiastic & Passionate

Brand Values

• •Customer Success & Partnership
• •Quality & Dependability
• •Accessibility & Affordability
• •Education & Support
• •Community & Empowerment
• •Innovation
• •(Possibly) Environmental Responsibility

Best Practices

• •Prioritize "How-To" and Solution-Oriented Content: Continuously create content (blog posts, video tutorials, social media tips) that educates and solves common screen printing problems. Frame product descriptions around how they help the user achieve better results or overcome challenges.
• •Use Approachable and Encouraging Language: Avoid overly technical jargon where simpler terms suffice. Write as if you're a knowledgeable friend offering advice. Use words like "you," "we," and "let's" to foster a sense of partnership.
• •Clearly Communicate Value and Quality: Always highlight the benefits of buying direct (e.g., "USA-made," "manufacturer-direct prices," "premium quality") without being overly salesy. Let the product quality and customer success stories speak for themselves.
• •Inject Personality and Passion: Don't be afraid to let the team's genuine enthusiasm for screen printing shine through. Share behind-the-scenes glimpses, team member spotlights (highlighting their printing experience), or customer success stories. Reinforce the "by printers, for printers" aspect.
• •Maintain a Supportive and Responsive Voice in All Communications: Ensure that all customer interactions, from social media replies to email support, reflect the friendly, helpful, and expert tone established in marketing copy. This consistency builds trust and reinforces brand values.

Social Perception

Reliable Supplier, Excellent Customer Service, Good Value, Fast & Efficient, Supportive of Printers

Copy Examples

• •Headline: Stop Dreaming, Start Printing. Your Vision, Our Supplies. Body: Ready to bring your designs to life? Screen Print Direct empowers creators like you with top-quality, USA-made screen printing supplies at prices that make sense. From vibrant inks to durable emulsions, we’re your partner in print. Call to Action: Shop Supplies & Get Started!
• •Headline: Got Questions? We’ve Got Answers (and Awesome Emulsion). Body: New to screen printing or tackling a tricky project? Our team of experienced printers is here to help! Plus, explore our blog for tutorials and tips. We don’t just sell supplies; we share our passion and knowledge. Call to Action: Ask a Printer or Read Our Blog!
• •Headline: Quality Supplies Shouldn't Break the Bank. Print More, Spend Less. Body: We cut out the middleman to bring you premium screen printing essentials directly from the manufacturer. That means better prices on the Ecotex® emulsions and Rapid Cure™ inks you trust, so you can focus on your art, not your budget. Call to Action: Discover Direct Savings!
• •Headline: From Garage Hobbyist to Growing Pro – We Ship Your Success, Fast! Body: Whether you’re printing your first tee or fulfilling big orders, get the supplies you need, when you need them. With same-day shipping before noon and a 100% satisfaction guarantee, Screen Print Direct is built to help you grow. Call to Action: Find Your Perfect Supplies Today!
• •Headline: Your Craft is Our Priority. Let’s Make Something Amazing. Body: At Screen Print Direct, we’re more than just a supplier – we’re a community of printers, artists, and makers. We believe in empowering your creativity with dependable products and the best support in the biz. Call to Action: Join the SPD Community & Shop Now!