Brand Tone

Professional and Authoritative, Supportive and Empowering, Experienced and Reliable, Innovative, User-Friendly and Accessible

Brand Values

• •Empowering Writers: Their fundamental goal is to provide writers with the tools they need to bring their creative visions to life, from initial idea to final formatted script. They aim to help writers concentrate on my writing, not on the keyboard.
• •Innovation and Leadership: A commitment to developing comprehensive and pioneering software solutions for all stages of the writing process. They pride themselves on being the only company with software for all phases of writing.
• •Quality and Excellence: Striving to offer high-quality, industry-standard software that is robust, reliable, and meets the demanding needs of professional writers. Testimonials often refer to their software as the gold standard.
• •Customer Support and Partnership: Providing experienced technical support and resources to help users maximize the benefits of their software. They see their software as a creative writing partner.
• •Industry Expertise and Legacy: Leveraging their decades of experience and recognition (including an Academy Award) to build trust and assure customers of their deep understanding of the writing and production process.

Best Practices

• •Emphasize Expertise and Authority: Reference the company's long history, awards, and endorsements from industry professionals to build credibility. Use confident and knowledgeable language.
• •Focus on Writer Empowerment: Frame product benefits around how they solve writer's problems, save time, and allow for greater focus on creativity. Highlight ease of use and intuitive design.
• •Maintain a Supportive and Accessible Voice: While professional, ensure the language is approachable and encouraging, especially when addressing novices or those struggling with the writing process. Avoid overly technical jargon where simpler terms suffice.
• •Showcase Reliability and Trust: Mention guarantees, customer support, and the widespread adoption by successful writers and production houses.
• •Highlight Innovation (Subtly): While respecting the brand's legacy, subtly point towards the unique aspects of their software (e.g., Dramatica's approach to story, comprehensive toolset for all writing phases) that differentiate them.

Social Perception

Established and Respected, Reliable Tool for Professionals, Perceived as Potentially Dated by Some, Trusted Resource

Copy Examples

• •Headline: From Fade In to Standing Ovation: Trust the Industry-Proven Tools at Screenplay.com. Body: For over 40 years, Write Brothers® software has empowered writers to bring their stories to the screen and stage. Focus on your craft, we'll handle the formatting. Explore Movie Magic Screenwriter and Dramatica today.
• •Social Media Post: Writer's block? Complex plot? Screenplay.com offers more than just software; we provide your creative partners. Discover Dramatica's unique story structuring tools and unlock your narrative's full potential. #Screenwriting #StoryStructure #AmWriting
• •Email Subject: Still Fighting With Formatting? There's a Smarter Way. Body: Spend less time on margins and more time on magic. Movie Magic Screenwriter, the Academy Award-recognized software, makes professional formatting effortless for everyone from aspiring writers to seasoned pros. See why it's the gold standard.
• •Product Page Snippet (for Movie Magic Screenwriter): Intuitive. Powerful. Professional. Movie Magic Screenwriter seamlessly integrates into your writing process, offering robust features without the steep learning curve. Backed by expert support and a 30-day guarantee – write with confidence.
• •Banner Ad: Unlock Your Story's Power. Brainstorm, Outline, Write, Format. All with Screenplay.com.