Brand Tone

Enthusiastic & Passionate, Professional & Quality-Focused, Helpful & Customer-Oriented, Direct & Confident

Brand Values

• •Quality
• •Performance
• •Customer Satisfaction & Service
• •Innovation & Being Up-to-Date
• •Reliability

Best Practices

• •Know Your Audience Segment: Tailor the enthusiasm for gamers and the professionalism for business clients. While the core values of quality and performance are consistent, the emotional triggers differ. Use "echte gamers" (real gamers) or "echte werkers" (real workers) type of language to connect.
• •Lead with Quality and Performance: These are clearly core values. Ensure that copy consistently highlights the high-quality components, the latest technology, and the performance benefits (speed, reliability, "ready to game/work").
• •Maintain a Confident but Approachable Voice: Be direct about being a leading choice ("ScreenOn de keus") but also welcoming and supportive ("Wij hebben een professionele gamer helpdesk"). Avoid overly technical jargon unless specifically addressing an expert audience.
• •Emphasize the "Experience": Frame buying a PC not just as a transaction but as an exciting event or a smart investment ("moet een feestje zijn" - should be a celebration). Highlight the joy of gaming or the efficiency in working.
• •Be Consistent Across All Platforms: Ensure the tone used on the website (product descriptions, 'About Us', blog posts) is mirrored in social media captions, ad copy, and customer service interactions. The YouTube channel's focus on "tests and reviews" also aligns with a transparent and informative approach.

Social Perception

Positive for Product Performance & Quality, Appreciation for Service, Seen as a Good Choice for Custom Needs

Copy Examples

• •Level up your entire reality! ScreenON Game PCs aren't just built, they're engineered for victory. Experience next-gen performance with top-tier components and expert assembly. Are you ready to dominate?
• •Power your productivity. ScreenON Office PCs deliver unwavering reliability and seamless performance, built with high-quality components designed for the demands of the modern workplace. Invest in a machine that works as hard as you do.
• •Your perfect PC is waiting. Whether you're a hardcore gamer, a creative professional, or need a rock-solid office machine, our experts at ScreenON are here to help you configure the ideal setup. Quality, performance, and dedicated support – that's the ScreenON promise.
• •The new benchmark is here. ScreenON introduces the [New PC Model/Series], setting the standard for [gaming/office/creator] performance. Experience the future of computing, today. Explore the specs and see why we're the trendsetters.
• •Game on, work smart, create freely – with total peace of mind. Every ScreenON PC comes with a 3-year factory warranty and access to our professional helpdesk. We build machines you can rely on, backed by support you can trust.