Brand Tone

Passionate and Enthusiastic, Approchable and Customer-Centric, Confident and Quality-Focused

Brand Values

• •Quality and Performance: PCs contain exclusively new, high-quality parts and are 'ready to game'.
• •Accessibility and Affordability: Providing an excellent price-to-quality ratio, making high-performance gaming accessible.
• •Customer Celebration: Believing that buying a PC 'must be a party'.
• •Expertise and Trust: Offering a professional helpdesk and assembling PCs in-house to build trust.

Best Practices

• •Reinforce the 'Party' Concept: Frame the entire customer journey as an exciting and celebratory experience with energetic and positive language.
• •Speak Directly to the Gamer: Use authentic gaming language (e.g., FPS, lag, GG) and reference popular games and communities.
• •Translate Specs into Benefits: Explain what technical specifications mean for the user's experience (e.g., 'Stream, game, and chat on Discord simultaneously without a single stutter' instead of just '16GB RAM').
• •Emphasize Quality and Trust: Consistently mention the 3-year warranty, new high-quality components, and in-house assembly to build credibility.
• •Be Approachable and Supportive: Maintain the helpful tone of the 'gamer helpdesk' across all communications, encouraging questions and positioning the brand as a supportive partner.

Social Perception

Customers seeking powerful, pre-built gaming PCs at competitive prices see ScreenOn as a strong contender, perceived as a specialist offering quality components and good value with a reliable 3-year warranty. However, some customer experiences are mixed, indicating a need for strong expectation management and post-purchase support.

Copy Examples

• •Victory is rendered in 4K. Introducing the new ScreenOn ‘Apex’ build, featuring the latest NVIDIA RTX graphics. This isn't just a machine; it's your new reality. Experience gaming as the creators intended.
• •Your gaming journey starts here. The ScreenOn ‘Starter’ series delivers smooth FPS in your favorite games like Fortnite and Apex Legends without breaking the bank. Stop waiting, start playing.
• •What was the first game that made you feel like a real gamer? Tell us in the comments! #ScreenOn #RealGamer
• •Your new PC has arrived. The setup is clean, the performance is flawless, and the only thing left to do is celebrate. Welcome to the ScreenOn family, where every purchase is a party.
• •Game with confidence. Every ScreenOn PC is built in-house by experts and backed by a 3-year warranty. We build it, we stand by it. You just focus on the win.