Brand Tone

Informative, direct, and practical, occasionally helpful and customer-oriented.

Brand Values

• •Quality
• •Variety/Selection
• •Customer Service (Stated)
• •New Zealand Owned
• •Convenience
• •Trust (Attempted)

Best Practices

• •Prioritize Clarity and Conciseness: Get straight to the point. Customers looking for accessories and parts value clear, unambiguous information about product features, compatibility, and benefits. Avoid jargon where possible or explain it simply.
• •Maintain a Helpful and Solution-Oriented Approach: Frame product descriptions and marketing messages around solving customer problems (e.g., "Need to protect your new phone?" "Want to charge faster?"). Offer practical advice and support, like the existing installation guides.
• •Emphasize Trust and Reliability (and back it up): Continue to highlight "NZ Owned," "Secure Payments," and "Quality Parts." Crucially, ensure operational practices (customer service, warranty handling) align with this messaging to build genuine trust, addressing the concerns seen in some negative reviews.
• •Keep it Product-Focused but Benefit-Driven: While being direct and informative, always tie features back to tangible customer benefits. Instead of just "Durable case," try "Durable case that shields your phone from daily drops and scratches."
• •Use a Consistent Lexicon: Develop a list of preferred terms and phrases related to products, services, and brand attributes (e.g., "quality," "reliable," "wide selection," "fast shipping") and use them consistently across all platforms. Avoid overly casual slang or overly technical language that doesn't align with a broad customer base.

Social Perception

Screenhug is perceived as a convenient, New Zealand-based source for a wide variety of phone accessories with generally quick delivery. However, there are underlying concerns about product quality consistency and how the company handles customer complaints and warranty issues.

Copy Examples

• •Headline: Protect Your Tech. Style Your Device. Body: Screenhug offers a massive range of quality cases, screen protectors, and accessories for your phone, tablet, and watch. NZ owned and operated since 2011. Fast shipping nationwide.
• •Headline: Cracked Screen? Weak Battery? Find Your Fix. Body: Don't let a broken device slow you down. Screenhug provides high-quality DIY repair parts and helpful guides for popular models. Get back to full power, affordably.
• •Headline: The Right Fit, Guaranteed. Body: Unsure which cable or case you need? Our website makes it easy to find compatible accessories for your specific iPhone, Samsung, Oppo, and more. Plus, check out our guides to identify your model.
• •Headline: Secure Your Screen, Simply. Body: From tempered glass to nano film, find the perfect screen protector for your device at Screenhug. Watch our easy step-by-step installation video and keep your screen pristine.
• •Headline: NZ's Choice for Mobile Accessories. Body: With thousands of products, secure online shopping, and free NZ shipping on orders over $25.90, Screenhug is your trusted local source for all things mobile.