Brand Tone

Personal & Approachable, Nature-Inspired & Whimsical, Quirky & Snarky, Creative & Artistic, Enthusiastic & Joyful

Brand Values

• •Handmade Quality
• •Uniqueness & Personality
• •Nature Appreciation
• •Independent Artistry
• •Customer Connection
• •Joy & Lightheartedness

Best Practices

• •Develop a Clear Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., quirky, personal, snarky, nature-loving) with examples of "do's and don'ts." This ensures anyone writing copy understands the desired voice.
• •Know Your Audience: Understand who you're talking to. The PNW-loving, nature-appreciating, quirky individual will respond well to a tone that mirrors their own interests and humor.
• •Be Authentic and Personal: Continue to let Rachel's personality shine through. Using "I" and sharing personal anecdotes or behind-the-scenes moments reinforces the "one-woman studio" aspect.
• •Inject Humor and Quirks Consistently (But Appropriately): Don't be afraid to use the "cute, creepy & snarky" elements in product descriptions, social media captions, and even email marketing, where appropriate for the product and platform.
• •Review and Refine: Regularly review all customer-facing copy (website, social media, emails, product descriptions) to ensure it aligns with the established brand tone. Solicit feedback if possible to see how the tone is being perceived.

Social Perception

Positive (among those familiar), Niche Appeal, Limited Mainstream Visibility (based on search), Potential for Confusion

Copy Examples

• •Spotted: Our new Bigfoot sticker, looking majestic AF. Perfect for your laptop, water bottle, or anywhere you want to add a touch of PNW mystery (and sass). Get yours before he wanders off again!
• •Embrace your inner grumpy cat. This enamel pin is for those days when you're feeling a little prickly, just like a Pacific Northwest pine. Wear your mood with pride (and a cute, creepy feline).
• •Just me, Rachel, wrestling with a new batch of grumpy owl mugs! 🦉☕️ Each one is handmade with love (and a little bit of existential dread, probably). Coming to the shop soon if the kiln gods are smiling upon us! #PNWmade #CuteAndCreepy #MakerLife
• •Fresh PNW Weirdness Has Arrived! (Plus a little something for you...)
• •Leave me be... on the trail. This tee is for those who find solace in solitude and the rustle of leaves. Celebrate your love for nature and personal space, Pacific Northwest style. Adventure out there (or, you know, on your couch).