Brand Tone

Warm, appreciative, personal, and enthusiastic. Focus on handmade quality and customer connection.

Brand Values

• •Handmade Quality
• •Customer Satisfaction & Customization
• •Affordability
• •Support Small Business
• •Passion for Creation

Best Practices

• •Use "I" and "my" to foster a direct connection with the audience (e.g., "I made this with...", "My latest collection...").
• •Reinforce the appreciative value by thanking customers for supporting the small business.
• •Emphasize the handmade aspect as a core brand value and differentiator.
• •Incorporate phrases like "Let me know if you have any questions or requests!" to encourage interaction.
• •Maintain a consistent voice across all platforms, emphasizing the personal touch and care invested in each item.

Social Perception

Reliable, high-quality handmade items with a personal touch, excellent customer service, and a supportive small business run by a passionate creator.

Copy Examples

• •Hi and welcome to my shop!
• •Thank you for supporting my Small Business!
• •From my little studio in North Texas, I lovingly craft each piece of jewelry and every unique creation.
• •I truly appreciate you supporting my small handmade business.
• •Let me know if you have any questions or requests!