Brand Tone

Friendly, Approachable, Helpful, Informative, Enthusiastic, Passionate, Community-Oriented, Implicitly Whimsical/Creative

Brand Values

• •Creativity and Inspiration
• •Quality and Variety
• •Customer Support and Service
• •Community
• •Joy of Crafting

Best Practices

• •Embrace "Happy Crafting": Consistently use positive, encouraging language. Words like "joy," "create," "inspire," "magic," "enchanting," and "imagine" can be woven in naturally.
• •Be a Helpful Guide: Position the brand as a knowledgeable friend. Offer tips, ask engaging questions, and provide clear information about products and how they can be used.
• •Incorporate Subtle Whimsy: While not overtly fantastical in its current direct communication, lean into the "Fairies" aspect of the name with gentle, whimsical phrases or imagery where appropriate, especially in social media or themed promotions.
• •Foster Community Spirit: Use inclusive language ("fellow crafters," "our crafting family"). Encourage sharing and interaction. Highlight customer creations if possible (with permission).
• •Maintain a Consistent Voice Across Platforms: Whether it's a website product description, a Facebook update, or an email, ensure the core tone – friendly, inspiring, helpful, with a hint of creative magic – shines through. Develop a simple style guide with key adjectives and phrases.

Social Perception

Resourceful Local Business, Well-Stocked Specialist, Supportive of the Crafting Community

Copy Examples

• •Facebook Post (New Product): Let your creativity take flight! ✨ Our enchanting new collection from [Brand Name] has just landed at Scrapbooking Fairies. Perfect for adding a sprinkle of magic to your next project. Hop online or flutter into our Drayton Valley store to explore!
• •Instagram Caption (Project Idea): Unlock a world of wonder with every page! 🧚‍♀️ We're dreaming up fairy tale layouts with these beautiful [Product Type, e.g., floral papers and die-cuts]. What magical memories are you capturing this week? Share your creations with #ScrapbookingFairies! #HappyCrafting
• •Website Banner (Sale): Your crafting wishes have been granted! ✨ Our seasonal sale is on now. Stock up on your favorite supplies and let your imagination soar. Shop at ScrapbookingFairies.com!
• •Email Newsletter Subject: A Little Fairy Dust for Your Inbox ✨ New Arrivals & Crafty Inspiration Inside!
• •Product Description Snippet: Add a touch of enchantment to your scrapbook with these whimsical [Product Name] embellishments. Crafted with care and designed to inspire, they're like little fairies for your paper projects!