Brand Tone

Enthusiastic, Friendly, Community-Oriented, Passionate, Fun

Brand Values

• •Community
• •Customer Service & Experience
• •Creativity & Inspiration
• •Fun & Enjoyment
• •Family
• •Quality & Selection
• •Hard Work & Dedication
• •Generosity & Giving Back

Best Practices

• •Embrace Enthusiasm: Use exclamation points genuinely, incorporate positive and energetic language (e.g., "awesome," "amazing," "love," "fun," "excited"), and let the passion for quilting shine through.
• •Foster a Sense of Community: Address the audience as "friends," "family," or "quilt fam." Use inclusive language. Highlight shared experiences and the joy of quilting together.
• •Keep it Friendly and Approachable: Write in a conversational style, as if talking to a friend. Don't be afraid to use humor, emojis (where appropriate for the platform), and a lighthearted tone. Avoid overly formal or technical jargon unless explaining a specific concept.
• •Be Authentic and Genuine: Let the family-run, passionate personality of the brand come through. Share behind-the-scenes glimpses or personal anecdotes when appropriate to build connection. As they say, be the "same people through and through."
• •Focus on Fun and Inspiration: Frame quilting as an enjoyable and creative outlet. Share inspiring project ideas, highlight the beauty of fabrics, and encourage customers in their creative journey. Ensure copy uplifts and motivates.

Social Perception

Positive, Beloved, Entertaining, Engaging, Reliable, Knowledgeable, More than just a store, Vibrant and Modern

Copy Examples

• •🎉 WHOOP WHOOP! 🎉 Guess what just landed at Sew Yeah Quilting?! 🤩 Fresh bolts of pure joy (aka the most GORGEOUS new fabric collection!) are here to spark your next masterpiece! ✨ Come feel the fun, find your happy, and let's get quilting! 😉 #SewYeahQuilting #FabricHaul #QuiltLove #NewArrivals #GetCreative
• •💖 Your Weekly Dose of Quilty Happiness from the Sew Yeah Fam! 💖 Hey, Quilt Friend! Get ready to smile, because we've packed this newsletter with sunshine, inspiration, and maybe a little bit of Sew Yeah silliness! From dazzling new arrivals to can't-miss deals and exciting community news, we're here to make your quilting journey extra awesome. Let's create something beautiful together!
• •✂️ SNIP SNIP HOORAY! ✂️ Our [Seasonal/Event] Sale is ON NOW! Fuel your passion with amazing deals on the fabrics and notions you ADORE! Don't miss out on the fun – and the savings! Shop happy at Sew Yeah Quilting!
• •Hey, Sew Yeah family! It's your [Host Name] here, and I am SO excited to hang out with you today! Ready to learn something new, have a few laughs, and make some quilty magic? Heck yeah, you are! Grab your fabric, settle in, and let's [Tutorial Topic] together. It's gonna be a blast!
• •Welcome to Your Happy Place! 🎉 At Sew Yeah Quilting (and Scrap Apple Quilting!), we're more than just a store – we're a family of passionate quilters ready to share the joy of creating. Come on in, explore, get inspired, and let's make something amazing together! We're SEW glad you're here!