Brand Tone

friendly, humorous, and authentically Irish

Brand Values

• •Joy and Indulgence
• •Community and Connection
• •Social Responsibility
• •Customer-Centricity
• •Authenticity

Best Practices

• •Embrace the Slang: Consistently use Irish slang and informal language to maintain the brand's authentic and friendly voice. Terms like "scran," "deadly," and "craic" can be used where appropriate.
• •Keep it Playful and Humorous: Inject humor and wit into captions, product descriptions, and even customer service interactions to reflect the brand's personality.
• •Lead with Enthusiasm: The copy should always be energetic and exciting, building anticipation for the products and creating a sense of fun around the brand.
• •Always Circle Back to Values: Regularly mention the brand's commitment to mental health and community. This reinforces their purpose beyond just selling snacks and builds a stronger connection with customers.
• •Engage in a Two-Way Conversation: On social media, ask questions, run polls, and respond to comments in the brand's distinct tone. This fosters a sense of community and makes followers feel heard and valued.

Social Perception

The general public and customer perception of Scran.ie is overwhelmingly positive, highlighting the extensive and unique product range, speedy delivery, quality customer service, and significant charitable contributions. The brand is perceived as a reliable, enjoyable, and ethical business to purchase from, largely due to its fun and engaging social media presence.

Copy Examples

• •Your taste buds are about to go on a road trip! 🇺🇸 Our latest haul of American candy has just landed, and it's a game-changer. Get your hands on the good stuff before it's all gone. #ScranIE #AmericanCandy #NewArrivals
• •Feeling adventurous? 😉 Our Mystery Boxes are packed with a secret selection of the best scran from around the world. What will you get? There's only one way to find out! #MysteryBox #Surprise #TreatYourself
• •Every treat you buy does a little bit of good. ❤️ We're proud to support youth mental health charities with every order. So go on, indulge yourself – it's for a good cause! #MentalHealthMatters #ScranForACause #Community
• •✨GIVEAWAY TIME!✨ We're giving one lucky member of the #ScranSquad a massive haul of snacks! To enter, just like this post, tag a mate you'd share with (or not 😉), and make sure you're following us. Good luck! #Giveaway #IrishGiveaway #Win
• •The Scran Sale is ON! 🔥 Get your favourite snacks and drinks at deadly prices for a limited time only. Don't be a gobshite, stock up now! #Sale #ScranDeal #Bargain