Brand Tone

Elegant, Quality-Focused, Customer-Centric & Appreciative, Direct & Promotional (especially on TikTok)

Brand Values

• •Quality Craftsmanship
• •Originality & Style
• •Durability & Longevity
• •Customer Satisfaction
• •Affordable Luxury

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of Scraften's tone (e.g., Elegant, Quality-Focused, Appreciative, Aspirational) with examples of "do's and don'ts" for word choice and sentence structure.
• •Prioritize "Quality" and "Craftsmanship" Keywords: Consistently weave in terms like "genuine leather," "handcrafted," "artisan," "premium quality," "durability," and "timeless design" across all communications.
• •Balance Elegance with Accessibility: While showcasing luxury, ensure the language remains relatable and welcoming. Highlight the practicality and everyday usability of the products.
• •Adapt Tone Slightly by Platform, but Keep Core Consistent: While TikTok may allow for more direct, sales-driven language, ensure the underlying message of quality and style isn't lost. Website and email copy should maintain a more sophisticated and detailed tone.
• •Focus on Storytelling and Emotion: Connect with customers by evoking the feeling of owning a Scraften bag – the confidence, the appreciation for quality, the "love for leather" that goes into each piece. Share the brand's mission to "accompany the moments in the life of each person."

Social Perception

Positive for product quality & price. Appreciation for customer service. Limited but growing awareness. Trustworthy retailer.

Copy Examples

• •Headline: "Timeless Elegance, Crafted for Your Journey. Discover Scraften Leather." Body: Indulge in the enduring beauty of genuine leather. Each Scraften bag is meticulously handcrafted to accompany you through life's moments, offering both sophisticated style and everyday practicality. Experience the difference quality makes.
• •Social Media Post (Image: Close-up of bag details): "It's in the details. The supple touch of genuine leather, the precision of every stitch. Our artisans pour their love for leather into each creation, ensuring a piece you'll cherish for years to come. #ScraftenLeather #ArtisanCrafted #LuxuryLeather"
• •Product Description Snippet: "More than just a handbag, it's a statement of enduring style. Crafted from the finest full-grain leather, this [Product Name] combines original design with unparalleled durability. Feel the Scraften difference – where tradition meets modern elegance."
• •Email Subject: "Unveil Your Signature Style with Scraften's New Arrivals." Email Body Snippet: "Explore our latest collection of handcrafted leather treasures, designed to elevate your everyday. At Scraften, we believe in quality that speaks for itself and style that lasts a lifetime. Find your perfect companion today."
• •Promotional Copy (for a sale, maintaining brand voice): "An Invitation to Luxury. For a limited time, experience the exceptional quality of Scraften leather with [Discount Percentage]. Invest in timeless pieces that reflect your unique elegance. Shop now."