Brand Tone

Playful, Humorous, Heartfelt, Affectionate, Creative, Whimsical, Community-Focused, Inclusive, Approachable, and Friendly.

Brand Values

• •Celebrating Individuality
• •Joy and Fun
• •Love for Pets
• •Community
• •Quality and Design
• •Creativity
• •Trustworthiness

Best Practices

• •Lead with Personality: Always highlight the "cute, quirky, and individual personalities" of pets. Use descriptive and imaginative language to bring these traits to life.
• •Maintain a Playful and Positive Voice: Keep the tone light, fun, and heartwarming. The copy should make people smile and feel good about their pets.
• •Foster Community Spirit: Use inclusive language ("fellow pet lovers," "our pack," "your furry family"). Encourage sharing, tagging, and participation in brand activities like ambassador programs or "Scout of the Month."
• •Embrace the Whimsy: The core product is inherently whimsical. Let this shine through in the copy by using charming phrasing and imaginative scenarios.
• •Stay True to the "Honour" in Scout's Honour: While playful, ensure the underlying message respects and values the bond between humans and their pets, reinforcing the idea of celebrating and honoring them.

Social Perception

Positively Received by Retailers, Adored by Pet Owners, Niche and Innovative, Engaging and Relatable.

Copy Examples

• •Is your pup a certified 'Good Boy' or a mischievous 'Treat Thief'? Wear their personality with pride! Our Scout's Honour badges are here to celebrate every adorable quirk. #ScoutsHonourPets #PetPersonality
• •Let your pet's unique story unfold, one badge at a time! From 'Sofa Hog' to 'Squirrel Patrol,' Scout's Honour helps you show off the lovable traits that make them family. ✨ Discover the collection!
• •Join the pack! Scout's Honour is for every pet parent who knows their furry friend is one-of-a-kind. Our fun, iron-on merit badges are the perfect way to say, 'You're pawsitively awesome!' Shop now and share the love.
• •Warning: May cause excessive tail wags! Scout's Honour badges are designed to bring joy and celebrate the champion nappers, the fearless adventurers, and the professional cuddlers in your life. What makes your pet special?
• •We believe every pet deserves a medal (or a badge!). Scout's Honour: Celebrating the cute, the quirky, and the utterly charming personalities of your beloved companions. Show us your pet's flair! @scoutshonour_