Brand Tone

The predominant tone of Scout Designs is inspirational, adventurous, and empowering. The language used is encouraging and personal, often drawing from the founder's own experiences. It speaks to women who are active and adventurous, not just in sport but in life. The copy is direct, relatable, and focuses on a combination of high performance and unique, bold aesthetics. There's a sense of authenticity and a "by women, for women" feel.

Brand Values

• •Empowerment: Encourage women to push their personal boundaries and feel good about themselves, promoting the idea that all women are strong and capable.
• •Performance & Functionality: Create activewear that is functional for rigorous physical pursuits, emphasizing features like quick-drying fabrics and "stay-put" fits.
• •Bold Self-Expression: Offer activewear with bold, unique style that stands out with vibrant, eye-catching designs.
• •Authenticity & Experience-Driven Design: Design products based on the founder's own needs as a multi-sport athlete, ensuring they are "born from experience" and tested for real-world use.
• •Community & Support: Express gratitude for community support, value customer feedback and stories, and foster an environment of lifting other women up.

Best Practices

• •Lead with the "Why": Always connect the product back to the core values of empowerment, adventure, and authenticity. Start with the inspirational message before diving into technical specs.
• •Use an Empowering and Active Voice: Employ strong verbs and an encouraging tone. Write as if you are speaking directly to a friend you want to build up, using words like "you," "we," and "together."
• •Tell the Founder's Story: Regularly weave Lisa Gindy's personal journey and commitment into the narrative. This reinforces authenticity and the "born from experience" value.
• •Highlight Performance Through Experience: Instead of just listing features (e.g., "quick-dry"), describe the benefit in a real-world scenario (e.g., "From river crossings to summit pushes, our fabric is designed to dry fast so you can keep moving").
• •Be Visually Consistent: Ensure that the bold, adventurous, and vibrant tone of the copy is always matched by equally dynamic and inspiring imagery of women active in the outdoors. The visual and written language must work together.

Social Perception

The public and customer perception of Scout Designs appears to be positive. Customers view the products as high-quality, noting the soft, slimming fabric and excellent performance, as well as the comfortable, compressive fit. The unique and colorful designs are a significant draw. The inspirational founder story of Lisa Gindy, transitioning from lawyer to activewear designer, resonates with consumers, adding a layer of authenticity and purpose. Customers also connect with the brand's mission to empower women and its genuine passion for the outdoors.

Copy Examples

• •Beyond the trail, beyond the studio, beyond limits. Our new collection is here to move with you, stay with you, and empower every step of your journey. Designed by and for women who live out loud. #ScoutDesigns #LiveOutLoud
• •Functional activewear is essential. Fun activewear is a game-changer. Get both. Shop the collection tested in the mountains of Colorado, designed for your adventure.
• •Tired of leggings that slide down and designs that blend in? So were we. That’s why we created Scout Designs: Bold, stay-put activewear born from experience and made for whatever path you're on. Feel the difference. #PushBoundaries
• •Life is full of beauty. Scout it out. That was our original tagline, and it’s a mission we still live by. This week, we’re inspired by the stories you've shared with us. Here's to the mountains we climb and the boundaries we break, together.
• •The [Product Name] Legging isn't just a piece of clothing; it's a piece of gear. Trail-tested for a quick-dry, no-slip fit and designed with our signature vibrant print, it’s made to help you feel strong, confident, and unapologetically you.