Brand Tone

Approachable and Friendly, Reassuring and Trustworthy, Empowering and DIY-Focused, Modern and Tech-Savvy, Customer-centric and Supportive

Brand Values

• •Simplicity
• •Affordability & Value
• •Customization and Flexibility
• •Customer Empowerment & Control
• •Innovation and Integration
• •Integrity & Accountability
• •Commitment to Customers

Best Practices

• •Prioritize Clarity and Simplicity: Avoid overly technical terms. Explain benefits in plain language that everyone can understand, mirroring the "Home Security. Simplified." ethos.
• •Emphasize User Control and Empowerment: Continuously highlight the DIY aspect, customization options, and the ease of managing the system through the app. Phrases like "your way," "you control," and "designed by you" resonate well.
• •Maintain a Reassuring and Supportive Voice: Acknowledge that home security is about peace of mind. Use language that is calming, confident, and supportive. Offer solutions and highlight the availability of help.
• •Showcase Modernity and Smart Integration: Weave in the benefits of smart home compatibility and app-based control to appeal to a tech-savvy audience looking for contemporary solutions.
• •Be Transparent and Honest: Clearly communicate what Scout offers, including pricing and contract terms (or lack thereof). This builds trust, aligning with the stated value of integrity.

Social Perception

Positive for DIY and Customization, Appreciation for Affordability, Mixed Reviews on App and Connectivity, Good Customer Service Experiences, Seen as a Good Value Contender, Hardware Design Praised, Some Limitations Noted

Copy Examples

• •Headline: Secure Your Peace of Mind, Your Way. Body: Tired of complicated security systems and long-term contracts? Scout Alarm makes home protection simple, affordable, and completely customizable. Build your perfect system online in minutes. Easy DIY setup means you're covered without the hassle.
• •Social Media Post (Image: Stylish Scout sensor in a modern home): Text: Smart security that blends right in. ✨ Scout Alarm offers sleek, customizable sensors and an easy-to-use app, so you can protect what matters most without compromising your style. #ScoutAlarm #HomeSecurity #SmartHome #DIY #SafeAndSound
• •Email Subject: Finally, Home Security That Gets You. Body: You want security that’s smart, simple, and fits your life – not the other way around. At Scout Alarm, we empower you to design your own system, install it in a snap, and control it all from your phone. No confusing packages, no hidden fees, just the protection you need. Discover the Scout difference today.
• •Website Banner: No Strangers In Your Home. (Not Even For Installation). Body: With Scout, you’re in control from day one. Our DIY home security is so easy to set up, you’ll be protected in minutes. Plus, manage everything from our intuitive app. Security on your terms.
• •Ad Copy: Worried About What Happens When the Wi-Fi Drops? Body: Scout Alarm keeps you protected. With available 4G LTE cellular and battery backup, your system stays online even if the power or internet goes out. Reliable security, come what may.