Brand Tone

Authentic & Passionate, Knowledgeable & Discerning, Elegant & Refined, Warm & Welcoming, Conscious & Responsible

Brand Values

• •Authenticity & Provenance
• •Craftsmanship & Quality
• •Heritage & Storytelling
• •Sustainability & Natural Materials
• •Support for Local Artisans & Mills
• •Customer Connection & Education

Best Practices

• •Prioritize Storytelling: Always weave in the narrative of the makers, the origin of the materials, and the heritage behind the products. This reinforces authenticity and passion.
• •Use Evocative & Quality-Focused Language: Employ descriptive words that convey the luxury, texture, and craftsmanship of the textiles (e.g., "sumptuous cashmere," "handwoven tweed," "artisan-crafted"). This maintains an elegant and refined tone.
• •Emphasize "Made in Scotland" & Provenance: Consistently highlight that products are sourced from Scottish mills and artisans. This reinforces the core value of authenticity and supports the knowledgeable tone.
• •Maintain a Warm and Educational Approach: Share knowledge about different types of textiles, weaving processes, and the importance of supporting local craft. This fosters connection and positions the brand as a welcoming expert.
• •Highlight Sustainability and Natural Materials: Regularly mention the use of natural fibers and the brand's commitment to conscious consumption. This aligns with the responsible and conscious aspect of the brand's identity.

Social Perception

Scottish Textiles Showcase is perceived as a reputable and distinguished retailer specializing in authentic, high-quality Scottish textiles. They are seen as custodians and passionate advocates for Scottish craftsmanship and heritage. Customers and the wider community appear to trust the brand for its commitment to genuinely "Made in Scotland" products and its support for local artisans and sustainable practices. The physical store in Edinburgh is regarded as a key destination for those seeking luxury Scottish gifts and learning about the textile traditions. The founder, Kitty Bruce-Gardyne, is recognized for her dedication to the Scottish textiles industry.

Copy Examples

• •Headline: Wrap Yourself in Scottish Tradition. Our cashmere scarves aren't just made; they're woven with stories from the heart of Scotland. Body: Discover the unparalleled softness and timeless elegance of genuine Scottish cashmere. Each thread tells a tale of meticulous craftsmanship, passed down through generations. Support our local artisans and wear a piece of heritage. Call to Action: Explore the Collection.
• •Headline: Harris Tweed®: Woven Wonder, Timeless Style. Body: From the rugged landscapes of the Outer Hebrides to your wardrobe, our Harris Tweed® coats are a testament to enduring quality and iconic Scottish design. Handwoven by skilled artisans, each piece is unique. Call to Action: Find Your Perfect Tweed.
• •Headline: The Soul of Scotland, in Every Stitch. Body: At Scottish Textiles Showcase, we believe in the beauty of natural fibres and the skill of human hands. Our curated collection of wool blankets, knitwear, and accessories connects you to the rich textile heritage of Scotland. Call to Action: Meet Our Makers.
• •Headline: More Than Just a Souvenir: An Heirloom from Scotland. Body: Looking for a meaningful piece of Scotland? Our textiles are crafted with passion by local artisans, using time-honored techniques and sustainable materials. Invest in quality that lasts, and a story that endures. Call to Action: Shop Sustainably, Shop Scottish.
• •Headline: Feel the Warmth of Scotland. Authentically Made, Ethically Sourced. Body: Step into our Edinburgh store or browse online to find a treasure trove of Scottish textiles. From Shetland wool to Borders cashmere, we're passionate about sharing the best of Scotland's craftsmanship with you. Know who made your piece and where it came from. Call to Action: Discover True Scottish Craftsmanship.