Brand Tone

Authentic & Genuine, Relaxed & Casual, Durable & Reliable, Traditional & Heritage-Focused, Friendly & Community-Oriented, Unpretentious & Practical

Brand Values

• •Quality Craftsmanship
• •Heritage & Tradition
• •Authenticity
• •Durability & Longevity
• •Comfort
• •Connection to Hawaii (Aloha Spirit)
• •Family

Best Practices

• •Emphasize Heritage Authentically: Consistently weave in the 1932 founding year and the "original Hawaiian slippah" story. Use phrases that evoke tradition and legacy without sounding outdated.
• •Speak the Language of "Aloha" (Relaxed & Friendly): Use a warm, welcoming, and down-to-earth tone. Incorporate Hawaiian words or phrases naturally where appropriate (like "slippah," "ohana," "Mahalo").
• •Highlight Durability & Quality with Confidence: Don't be shy about the long-lasting nature of the products. Use strong words like "enduring," "built-to-last," "proven," and "reliable."
• •Show, Don't Just Tell, the Hawaiian Connection: Use imagery and storytelling that genuinely reflects the Hawaiian lifestyle – ocean, nature, community, and a relaxed pace. Feature user stories and testimonials.
• •Maintain a Grounded, Practical Voice: While proud of the heritage, the tone should remain unpretentious. Focus on the real-world benefits of comfort, practicality, and value for everyday life and adventure.

Social Perception

Trusted Local Brand, Go-To for Durable Slippers, Symbol of Hawaiian Lifestyle, Reliable and No-Nonsense, Good Value for Money, A Bit Old-School (Potentially)

Copy Examples

• •Headline: Since 1932, We've Been Perfecting the Art of the Hawaiian Slipper. Body: Three generations, countless steps, and one promise: authentic Hawaiian comfort that lasts. Feel the tradition. #ScottHawaii #OriginalSlippah #MadeForLife
• •Headline: From Plantation Fields to Sandy Beaches: 90+ Years of Scott Hawaii. Body: Our roots run deep in the islands. Experience the durable craftsmanship and timeless style that Hawaiians have trusted for decades. Step into your story. #Since1932 #HawaiianHeritage #DurableComfort
• •Headline: Your Go-To "Rubbah Slippah." Built to Endure. Body: Life in Hawaii demands footwear that can keep up. Our legendary slippers offer the perfect blend of rugged durability and all-day comfort. Adventure on. #ScottHawaiiClassics #IslandProof #MakahaProven
• •Headline: More Than a Sandal, It's a Piece of Hawaii. Body: For over 90 years, Scott Hawaii has been synonymous with authentic island living. Quality materials, time-tested designs, and the spirit of Aloha in every pair. Choose Aloha. #ScottHawaiiOhana #HawaiianSlippers #QualityFootwear
• •Headline: The Only Pair You'll Need for Years. Seriously. Body: Ask anyone who owns a pair. Scott Hawaii slippers are crafted for comfort that lasts, mile after mile, memory after memory. Invest in enduring quality. #BuiltToLast #ScottHawaiiDurability #TrustedByLocals