Brand Tone

Helpful, Supportive, Friendly, Approachable, Passionate, Enthusiastic, Reliable, Efficient, Trendy, and Creative

Brand Values

• •Quality
• •Customer Service
• •Community
• •Speed & Efficiency
• •Empowerment/Support for Small Businesses
• •Passion for Craft

Best Practices

• •Prioritize "Helpful" Language: Always aim to assist, guide, and support. Use phrases like "Let us help you," "Here's how," "Get support." This aligns with the praised customer service.
• •Showcase Passion: Infuse copy with enthusiasm for the craft. Words like "love," "passionate," "inspired," "create" can convey this. Reflect the sentiment "We love creating prints."
• •Emphasize Quality and Reliability: Consistently mention the high quality of materials and the dependability of the service. Use terms like "premium," "vivid colors," "durable," "fast turnaround," "reliable support."
• •Foster Community: Use inclusive language ("we," "us," "our community"). Encourage interaction and sharing, especially in social media and group communications.
• •Maintain a Friendly and Approachable Voice: While professional, avoid overly formal or corporate language. Use contractions, ask questions, and adopt a conversational style, as if speaking directly to a fellow crafter or business owner.

Social Perception

Highly Positive, Reliable Partner, Knowledgeable & Skilled, Community-Focused, and Go-To Resource

Copy Examples

• •Headline for New Designs: "Fresh Off the Press! ✨ Unleash your creativity with our vibrant new DTF designs. Made with passion, printed for perfection. #DTFtransfers #Scorpio65Designs #CraftersCommunity"
• •Facebook Group Post: "Hey VIPs! 👋 Got a tricky project or need some DTF advice? That's what this community is for! Share your questions below – let's create something amazing together! Plus, get the inside scoop on our latest drops and exclusive sales. #DTFSupport #SmallBusinessLove #Scorpio65VIP"
• •Instagram Caption for a Product: "Quality you can see and feel! 🤩 Our DTF transfers bring your designs to life with stunning colors and lasting durability. Ready to elevate your creations? Shop link in bio! #CustomApparel #DTFprinting #HighQualityPrints #Scorpio65"
• •Email Subject Line for a Promotion: "Your Next Project Just Got Easier (and Brighter!) 💡 Scorpio 65 DTF Deals Inside!"
• •Website 'About Us' Snippet: "At Scorpio 65 Designs, we're more than just a print shop – we're passionate creators dedicated to providing top-quality DTF transfers and unwavering support to fellow crafters and businesses. Your vision, our expertise. Let's make something incredible."