Brand Tone

Professional and Authoritative

Brand Values

• •Reliability
• •Expertise
• •Customer-Centricity
• •Longevity and Stability

Best Practices

• •Focus on Business Outcomes, Not Just Features: Instead of saying "Our printers have a high DPI," say "Produce professional, high-impact documents that impress your clients." Connect every feature to a tangible business benefit like cost savings, increased productivity, or enhanced security.
• •Maintain a Professional and Authoritative Voice: Avoid slang, overly casual language, or humor. Use strong, confident verbs and clear, concise sentences. The goal is to build trust and position the brand as an expert partner.
• •Emphasize Reliability and Support: Consistently mention key value propositions like the "2-hour service response," "local technicians," and "first-time fix rate." This language reinforces their core promise of dependability, a key differentiator in the B2B space.
• •Use Geo-Targeted Language: Specifically mention "Western Australia" and the local service areas (Perth, Bunbury, Karratha, Port Hedland) where appropriate. This strengthens their connection to the local business community and improves relevance for their target audience.
• •Create Clear Calls-to-Action (CTAs): Every piece of copy should guide the potential client on what to do next. Use direct, action-oriented CTAs like "Book a Consultation," "Request a Custom Quote," "Learn More About Our Solutions," or "Contact Our Local Team."

Social Perception

Due to the lack of a public-facing social media presence and widespread reviews, the brand's perception is largely confined to its client base and local business community. Within this sphere, they are perceived as an established, significant local player in the business equipment and managed print services sector. Their inclusion in government supplier lists and partnerships with local entities like the Bunbury Regional Entertainment Centre (BREC) suggests they are seen as a reputable and community-involved corporate entity. The general public likely has very low awareness of the brand, which is typical and appropriate for their B2B focus.

Copy Examples

• •Your Trusted Partner in Business Technology. For over 35 years, Scope BI has delivered reliable printer and document solutions to keep Western Australian businesses running efficiently.
• •Downtime is not an option. Our Managed Print Services guarantee a 2-hour service response time, ensuring your team stays productive. Discover how Scope BI can streamline your document workflow. #BusinessEfficiency #ManagedPrintServices #WesternAustralia
• •Office Printer Solutions | Scope BI - Leading supplier of Ricoh & Konica Minolta printers. Sales, rentals, and expert local support. Get a custom quote today.
• •Is your office equipment slowing you down? A better solution is here.
• •Go beyond the box. Our software solutions integrate seamlessly with your hardware, transforming your print infrastructure into a streamlined digital workflow. From document capture to secure archiving, we tailor a system that works for you.