Brand Tone

calm, appreciative, and minimalist

Brand Values

• •Appreciation for Craftsmanship and Quality
• •Aesthetic and Minimalist Design
• •Mindfulness and Intention
• •Customer-Centric Service

Best Practices

• •Focus on Sensory and Evocative Language
• •Tell the Story Behind the Products
• •Prioritize a Minimalist Visual Identity
• •Speak Directly and Personally to the Customer
• •Use Calls to Action That Align with Brand Values

Social Perception

curated, reliable, and aesthetically pleasing niche retailer for stationery enthusiasts and lovers of Japanese design

Copy Examples

• •Your new chapter awaits. The Midori MD Notebook is designed for comfort, with signature paper that captures ink and thought with equal grace. It’s more than a notebook; it’s a space for your day to unfold. Discover the beauty of a blank page. #MidoriMD #Journaling #ScopStationery #MindfulMoments
• •Handcrafted in Japan, each Mino Ware plate carries a unique story within its deep, forest-green glaze. The subtle variations in color and texture are a testament to its artisanal origins. Perfect for elevating your morning toast or serving dessert, this plate turns a simple meal into a moment of quiet elegance. Add a touch of Japanese craftsmanship to your table.
• •Slow Down with Our Newest Arrivals from Japan
• •Everyday Elegance. Discover our curated collection of Japanese stationery and gifts, chosen to bring calm and beauty to your daily rituals.
• •The Midori Hibino and MD Diary planners are here. Featuring world-renowned Tomoe River and MD Paper, they provide the perfect canvas for your plans, memories, and reflections. Order now and start your year with clarity and style.